Relax, comms pros: a new survey of American adults conducted by the San Francisco-based Academy of Art University found that creative skills are perceived as the most valuable to combat an impending AI takeover. According to the survey, over half (54 percent) feel...
Consumers are loyal to the experience, not necessarily the brand, when it comes to digital transactions, according to new global research from digital experience intelligence firm FullStory, which found that 40 percent of U.S. consumers say they don’t care where they...
It’s no surprise that today’s consumers are increasingly leveraging digital platforms, but new research from retail insights firm Incisiv, in collaboration with Blue Yonder and Microsoft, reveals that a whopping 93 percent of all shopping journeys now start online, up...
Immersive CX is evolving into the new service standard for business, redefining how companies engage with their customers. These immersive experiences are fast becoming a key differentiator for brands to stay competitive and help ensure customers remain loyal, new...
C-level business leaders (CxOs) view climate change as a top priority for their organizations amid global uncertainty, new research from Deloitte finds. When asked to rank the issues most pressing to their organizations, many CxOs rated climate change as a "top three...
Smart brands and businesses are making a focus on improving the customer experience a top strategic priority, and new research from identity resolution firm Neustar reveals that outbound communications are closely tied to achieving that goal. According to the firm’s...
Brands and businesses worldwide are aware of the importance of addressing sustainability issues—the number of companies setting science-based ESG targets has grown by a factor of 36, to more than 4,200, over the last 15 years—but fewer that 1 in 5 (17 percent) of...
As marketers and communicators are aware, the post-pandemic era has been tough for building brand loyalty. From CX to CSR, consumer expectations continue to rise. Add inflation and recession worries to the mix, and it’s safe to say that 2022 kept marketers scrambling...
We all know that many hiring managers check the social media habits of job candidates, and personal social media posts are not off limits to employers when considering whether to fire established workers—new research from Express Employment Professionals finds that...
Corporate responsibility is tantamount to success for brands and businesses in the modern era, and with the acceleration of technology throughout business functions, new research from MIT Technology Review Insights explores how organizations understand responsible...
“In Business We Trust:” this is the key finding of the newly released 2023 Edelman Trust Barometer, the 23rd annual trust and credibility survey report from comms giant Edelman. Business now holds a staggering 53-point lead over government in competence and is 30...
New research from loyalty and customer engagement research consultancy Brand Keys finds that shifts in loyalty drivers are fundamentally changing the face of brand loyalty. The firm’s new study reveals a radically widening gap between customer desire and brand...