Newly released research from customer service firm TechSee focuses on the impact of the pandemic on consumer behaviors, with key findings showing a significant loss of product-dependent brand loyalty. The data show that more than one in three US customers lack brand...

With 83% of shoppers backing personalization, it’s key in this crucial moment for retail
With digital adoption strategies accelerating in the post-pandemic retail landscape, along with physical retail’s continuing struggles, WiFi solutions firm Purple sought the views of 1,500 shoppers with grocery, fashion & apparel, and big box retailers in the UK,...
Risk, reputation and reproductive rights: Startup risks post-Roe v. Wade
New research from commercial insurtech Embroker surveyed over 500 VC-backed startup founders to explore if and how their perceptions around risk are shifting due to the overturning of Roe v. Wade, as an addendum to its Startup Risk Index 2022 report. Here are some the...
Companies and consumers’ digital priorities aren’t aligned: Here are the key issues for brands
Newly released research from digital services firm West Monroe finds that organizations are well on their way to realizing their digital future, but still have opportunities to further enhance and align their vision, products, customer engagement, data, and people...
Data engineers spend two days per week firefighting bad data
Data issues continue to plague businesses and communicators—it seems the more data becomes available, the more confounding the quality issues. Data reliability firm Monte Carlo recently announced the initial results of its 2022 data quality survey, which found that...
Companies say they’re underprepared to navigate the evolving ESG reporting landscape
Nearly two thirds of senior decision makers feel their organization is underprepared to meet their environmental, social, and governance goals and regulatory reporting mandates, according to a new global survey released by Workiva. Further, 72 percent don’t have...
More than 8 in 10 online shoppers say personalization influences their brand purchases
A new report from search-powered solutions firm Elastic reveals insights into the ecommerce shopping experience, illustrating how online retailers can turn searches into sales by providing shoppers with personalized product recommendations quickly and at scale. The...
Summer brand intimacy: Hospitality & theme parks ranks 16th out of 19 industries studied
Even with summer in full swing in a much more “normal” world, hospitality and theme parks ranked just 16th out of 19 industries studied in marketing intimacy firm MBLM’s Brand Intimacy 2022 Study, the largest study of brands based on how consumers bond with the brands...
New research finds significant increases in brands being abandoned for poor customer service
Americans are very likely to abandon a brand after a poor customer service experience, affirms a new research report from cloud-based call center platform TCN—on the other hand, they are also very likely to recommend a brand after a positive experience. But even...
Beyond big data: Organizations must now prepare for the shift to hyperscale data sets
New research from data analytics solutions firm Ocient uncovers key trends around how organizations are managing the shift from big-data volumes toward ingesting, storing and analyzing hyperscale data sets, which include trillions of data records, and the expected...
New research reveals what employers must deliver to keep their people
A recent study from global employee engagement company Reward Gateway reveals the expectations of employees and goals of HR leaders as they adapt to a post-pandemic world and face record-high inflation rates. The survey highlights that employees want support beyond a...
Becoming a future-ready business: Risk factors to business success in a post-pandemic world
A new benchmark report from Cognizant based on a survey of business leaders across eight industries and 10 countries aims to understand the state of the modern business and how leaders are preparing for long-term success in a post-pandemic world. The research...












