Three in four (75 percent) US and UK consumers are not comfortable purchasing from a brand with poor personal data ethics, according to new research from publishing audience platform Permutive, which affirms that consumers are concerned about their data privacy, being...
After two years of disruptions, parents are ready for a more "normal" shopping approach to the coming school year. However, inflation and other social and economic pressures will likely add complexity to the back-to-school season. New research from Deloitte finds...
As the battle against climate change becomes more dire, efforts to achieve net-zero emissions by 2050 will be essential, as will efforts to prepare for the consequences of climate change and to minimize the resulting harm. Applying advanced analytics and artificial...
New research from next-generation video platform Idomoo examines how consumers prefer to receive communications from brands. Among the top takeaways was the desire for video, with 62 percent of respondents saying they want more video from brands. Gen Z and high...
New research from environmental tech firm GreenPrint finds that two-thirds (66 percent) of Americans—and 80 percent of Americans aged 18-34—are willing to pay more for sustainable products vs. less sustainable competitors. However, the firm’s second Business of...
Omnichannel comms solutions firm Mitto released new research exploring consumer behaviors and communication preferences when interacting with ecommerce brands. The survey revealed that 90 percent of consumers find it important for brands to interact with them on their...
New research from SaaS video platform SundaySky examines emerging trends in how businesses create and use video today. The firm’s new The Pulse On Professional Video survey and research report shows that businesses lag behind in adopting technology for video creation,...
As the digital landscape becomes more accessible and engaging—and as digital natives themselves—the retail store is quickly losing its luster for Gen Z consumers. Fewer than 36 percent of consumers under 40 prefer to visit stores when interacting with retailers,...
For those who still need convincing, new research from professional services firm Genpact finds companies that have embedded sustainable climate-related practices into their organizations see significantly better business performance than those who have not. The...
Newly released research from Gould+Partners, the M&A advisory firm specializing in the PR industry, reveals that best in class North American PR agencies again increased their hourly rates in 2021 over averages of all firms from 2020. The increases were most...
New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The firm’s new report, Creative Management Report: How In-House Brand and Creative Teams are Evolving, is based on a...
Did the pandemic and social turmoil drive improved performance for public relations leaders? For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-. “Following small declines in...