New research from global AI training data firm LXT finds that investment in artificial intelligence is strong at mid-to-large US organizations, and that fully 40 percent rate themselves at the three highest levels of AI maturity, having already achieved operational to...
Disinformation, or deliberately false or misleading information, has been a burgeoning issue since the advent of the social media era, but as we know, the issue has increasingly worsened over the last few years as political divisiveness has become rampant in American...
Despite the ongoing pandemic, brands are more committed than ever to social media as a marketing channel this year, according to the 2022 Social Media Marketing Trends Survey recently released by enterprise social analytics firm ListenFirst. More than half (55...
Sustainability has become a front-seat issue for brands and businesses today, but execs can’t help but wonder: how does it impact the bottom line? New research from NTT reveals that nearly half (44 percent) of companies experience improved profitability as a result of...
Eye-opening new research from Accenture reveals how the urgent need for global reporting standards on environmental, social and governance (ESG) performance that emerged at COP26 through the International Financial Reporting Standards Foundation (IFRS) is ushering in...
New research from Camera IQ, a no-code design platform for augmented reality, reveals the extent to which consumers crave AR experiences, how AR affects their relationships with the brands that use it—and how it serves as a gateway to the metaverse. According to the...
While brand loyalty is historically thought to be based on money-saving opportunities like product discounts and loyalty program perks, new research from CX software firm Redpoint Global asserts that the concept of loyalty is shifting in the post-pandemic age. The...
Just as business processes and strategies were impacted, the pandemic introduced significant uncertainty into the workplace and forced employers around the world into highly reactive short-term communication strategies to deal with the frequently changing...
New research from digital insights software firm Cint examines consumer reactions to both the convenience and the mounting exhaustion surrounding moving life almost completely online as the pandemic enters year three, encompassing specific impacts on behaviors like...
Stakeholders are increasingly expecting companies to play a role in addressing economic, environmental and social issues, corporate purpose has become a strategic imperative that creates widespread benefits across the enterprise, according to a new Deloitte report....
Despite increasing privacy concerns in a data-rich world, new research from API management firm Axway finds that almost 60 percent of people believe it's worth allowing companies to access their personal data if it means a better user experience. The survey also shows...
Every Super Bowl Sunday, the brands that are willing to shell out the big bucks (we’re talking upwards of $6.5 million for a 30-second spot) compete to have the most memorable ad. Our Media Insights Group monitored Twitter, starting on February 11 until February 14,...