New research from Camera IQ, a no-code design platform for augmented reality, reveals the extent to which consumers crave AR experiences, how AR affects their relationships with the brands that use it—and how it serves as a gateway to the metaverse. According to the...
While brand loyalty is historically thought to be based on money-saving opportunities like product discounts and loyalty program perks, new research from CX software firm Redpoint Global asserts that the concept of loyalty is shifting in the post-pandemic age. The...
Just as business processes and strategies were impacted, the pandemic introduced significant uncertainty into the workplace and forced employers around the world into highly reactive short-term communication strategies to deal with the frequently changing...
New research from digital insights software firm Cint examines consumer reactions to both the convenience and the mounting exhaustion surrounding moving life almost completely online as the pandemic enters year three, encompassing specific impacts on behaviors like...
Stakeholders are increasingly expecting companies to play a role in addressing economic, environmental and social issues, corporate purpose has become a strategic imperative that creates widespread benefits across the enterprise, according to a new Deloitte report....
Despite increasing privacy concerns in a data-rich world, new research from API management firm Axway finds that almost 60 percent of people believe it's worth allowing companies to access their personal data if it means a better user experience. The survey also shows...
Every Super Bowl Sunday, the brands that are willing to shell out the big bucks (we’re talking upwards of $6.5 million for a 30-second spot) compete to have the most memorable ad. Our Media Insights Group monitored Twitter, starting on February 11 until February 14,...
Sales and marketing teams are optimistic about meeting this year’s revenue goals despite a growing disconnect between the two groups, new research from business relationship-based CRM platform Copper and sales and marketing data integration platform Outfunnel reveals....
During the COVID crisis, brands have relied more on developing emotional connections with consumers for success. The fast food industry maintained its sixth-place ranking in the second year of the pandemic, according to marketing intimacy agency MBLM’s Brand Intimacy...
The customer experience is not just about friendly service and quick response to customer issues—it involves the entire spectrum of engagement from consideration to consumer review. New research from global fintech leader Broadridge Financial Solutions examines how...
A new survey of journalists from European independent agencies network Fincom Alliance investigates the real and perceived impact of the pandemic on both companies and media operating in and around the financial services sector. This survey is the second part of an...
The top reason Americans of all ages would speak poorly about a brand is a negative customer experience, not a poor experience with a product, according to new research from digital customer experience (CX) innovator TELUS International. The survey, which polled 2,000...