New research from New York Women in Communications (NYWICI) exposes the disruption the pandemic is inflicting on the communications industry. Findings show that women in the industry were twice as likely as the general population to have lost their jobs, gotten...
Thanks to a number of events and initiatives over the last few years, leadership in business has undergone a seismic shift. New research from Blueprint, an NGO dedicated to enhancing the well-being of men and communities, and the University of British Columbia shows...
On January 26, three PR pros, Bridgette Borst Ombres, Michelle Garrett, and Tressa Robins, joined us to talk about the trends that could define the industry in 2022. Moderated by Richard Carufel, Editor of Bulldog Reporter, this rousing panel discussion covered a...
Diversity, Equity, and Inclusion (DEI) was the most talked about topic in December 2021, according to new research from the Worldcom Public Relations Group. Retaining talent had the second-highest level of leader attention in Worldcom’s Engagement Monitor, but saw the...
New research from customer engagement platform Braze unveils macro trends within customer engagement that emerged in 2021, how customer engagement has evolved over the past year, and opportunities for improvement and growth for 2022. “The events of the past two years...
Where is influence marketing heading in 2022? New research from IM-focused AI platform HypeAuditor reveals valuable insights into the industry, focusing primarily on Instagram, TikTok, and YouTube—detailing the evolutions that occurred in 2021 and the predicted trends...
Although a majority of businesses agree there is a direct link between customer service and business performance, new research from CX and service firm Zendesk shows that many consumers (54 percent) feel customer service is an afterthought for businesses—indicating a...
Artificial intelligence investments are poised to make a big impact on businesses this year, and right where it counts—driving sales. Business AI software maker SambaNova Systems released a new study, The Race to AI Value: Scaling AI/ML Ahead of Your Competition,...
Consumers have been very outspoken about their expectations that brands and retailers make their products and operations more sustainable, but new research from next-gen experience management firm First Insight reveals that retailers need to listen more closely to...
Of all the industries beaten down by the pandemic, none was more impacted than travel—and a messy holiday season didn’t do much to get things back on track. But new research from travel guidance platform Tripadvisor, in partnership with Ipsos MORI, indicates that...
Hybrid shopping—mixing physical and digital channels in shopping journeys—is on the rise as shopping habits consumers adopted out of necessity during the COVID-19 pandemic are becoming routine. New research from IBM Institute for Business Value finds retailers must...
Thanks to our webinars, virtual summits, and clients, we’ve had a lot of opportunities to pick the brains of journalists and PR pros about pitching and relationship building. We took that knowledge, plus the insights from our all-in-one media relations platform, and...