A huge wall in American business is crumbling as the traditional stockholder-focused concept of capitalism gives way to an emerging stakeholder-focused version. Nearly 90 percent of C-suite executives surveyed around the world believe this shift is underway, and...
With 59 percent of shoppers making it a priority to live a more environmentally-conscious lifestyle, new research findings from integrated sales and marketing services firm Acosta demonstrate how consumers plan to take more actions with sustainability in mind....
Today’s leading brands report driving 3x higher likelihoods of excelling at customer experience and increasing revenue growth over the past year thanks to a complete and unified omnichannel strategy, and 4x higher likelihoods to increase customer loyalty, compared to...
New research from financial services industry digital comms firm Hearsay Systems examines how compliance teams are dealing with the challenges presented by the increasing volume and complexity of digital communications. Based on survey findings, financial services...
Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact. Increasing data privacy...
DEI initiatives are driving critical strategy in the C-suite and at brands and businesses of all sizes, but racial disparities continue to be prevalent. New research from global PR firm MSL U.S., in partnership with The Influencer League, uncovers a vast racial divide...
For communicators, content is still king, but quality is a challenge, especially for technology and SaaS companies—and as marketers are aware, there are viable content creation options beyond your internal team. Content writing firm Semrush Marketplace surveyed more...
How can you get answers to solve business challenges more quickly and accurately? A new report from cutting-edge research firm Arizton Advisory and Intelligence affirms how market research can deliver—and why it’s a critical imperative today. It has become impossible...
The Bulldog train kept rolling along in November, as PR pros began reflecting on this crazy year and looking ahead to 2022. Some of our most high-traffic research-focused posts last month included a look at the C-suite’s increased reliance on communications, the...
Although nearly 80 percent of companies in a new survey have identified and adopted environmental performance goals beyond what regulations require, fewer than half measure their company's performance against those goals—and in some cases are experiencing challenges...
The consumer goods industry ranks fifth out of the 10 industries featured in the newest Brand Intimacy COVID Study, a study from marketing intimacy firm MBLM of brands based on emotional connections during the pandemic. Amid increased demand and sales that are on the...
ESG is quickly becoming a critical corporate mandate; this new research from International Data Corporation (IDC) shows that environmental, social, and governance issues have become a CEO-level topic for organizations worldwide. In a recent global survey, nearly three...