With the issue of consumer privacy remaining a key brand and business challenge, new research from consumer data management firm mePrism offers a new picture of an American population aware that its personal data is being sold for profit, but confused about what is...
Because nearly 90 percent of online consumers consult reviews before buying, reviews have become a high-stakes issue for businesses. Positive reviews help businesses rank in search results and lead to more conversions. New research from CX solutions firm Uberall shows...
It should come as no surprise that social media and influencer marketing are expected to play larger roles in marketing plans as part of a pandemic-accelerated shift to digital, with a net 70 percent of marketers estimating increased spend on social in 2022, according...
Organizations with a deep-rooted culture of innovation are more likely to experience 15 percent more benefits and fewer obstacles from large or sudden change events. However, more than 40 percent of executives and employees surveyed indicate that their organizations...
The world is changing faster than ever, and the digitally native and globally conscious Generation Z is prepared to adapt to the rapidly transforming environment. But brands and businesses must become more aware that Gen Z sniffs out inauthenticity with ease—they...
As we dive headlong into the holiday season, Bulldog capped off a strong summer and fall with another big month of original research articles and submissions from our cadre of regular contributors. We tackled some timely topics last month, including the persuasiveness...
Brand and retailer apps will play a much larger role in holiday shopping this year—and you can bet that communicators will be on the hook to make sure their company and client app developers have their platforms ready to perform. New research from mobile app...
Communicators are proving their value in the C-suite and earning more accolades and empowerment in the process, yet a new survey reveals that marketers continue to struggle to align goals with company objectives, according to new data released from Plannuh, a...
Environmental issues are increasingly carrying more weight with consumers, but brands and businesses may not be aware of just how much influence the issue has on brand loyalty. Globally, more than a quarter of consumers (28 percent) believe the majority of businesses...
The fake news epidemic continues to be a major threat to media and communications, and journalists are not only frustrated by the movement, but also at a loss on a strategy to corral it, according to a new study from strategic comms firm Greentarget. As fake news...
New research from vacation rental hospitality firm Evolve makes it clear that travel will return in 2022—but with some important shifts. The firm’s newly released 2022 Travel Trends Forecast finds that while consumers are making travel plans—multiple at a time in many...
The COVID crisis brought out the best and the worst in brands and businesses. When the global economy buckled under the pressure of the pandemic, companies sought new ways to stabilize and grow. While organizations large and small struggled to weather its effects,...