Consumers became hopeful again over the summer as the vaccinations increased and started to contain the spread of COVID, but that hope has once again diminished. Despite gains made in consumer confidence as recently as last month, new research from experience...
Content creators are, of course, professionals who generate a variety of creative content in hopes of earning income or revenue, but what would you call a content creator who builds a business around that concept? Content entrepreneurs differ from content creators...
Websites are often the gateway the brings customers to your brand, so in additional to featuring the best content and messaging you can, the site’s visual appeal also plays a key role in that engagement. About two-fifths of consumers (39 percent) are attracted to...
In the aftermath of the killing of George Floyd and resulting widespread social upheaval of 2020, many US corporations committed to large-scale philanthropic investments to combat racial inequity. More than a year later, are they following through on their...
The news-cycle rollercoaster and news-consumption patterns continue to warp among consumers—and baffle communicators. While recent TV news has covered the COVID pandemic, the Delta variant, ongoing Democrat vs. Republican political tug-of-wars, the January 6th...
Recent CMO surveys and industry data show that marketing spend over the past year has reached the highest levels in the past decade. New research from fintech media firm Benzinga finds that from small businesses to public companies, there has been an increased...
We’re entering a largely unprecedented era in American history, one in which we’re having to rebuild our culture and marketplace from the ruins of the COVID crisis and its aftermath—in many cases, from the ground up. If 2008 gave us the Great Recession, 2021 is...
As we approach a full-on post-COVID world (sooner than later, hopefully!), brands and retailers will be dealing with the collateral damage of the pandemic for some time—and in many ways, as a permanent part of the new normal. New research from business challenges...
New research from the Geopolitical Strategy & Risk Group at comms giant Weber Shandwick reveals that nearly six in 10 multinational business executives (58 percent) say their company's home country is a "very" important stakeholder to their business, second only...
All evidence indicates that parents will be big spenders on back-to-school supplies this year, and new research from Valassis, a line of business of marketing solutions firm Vericast, examines the opportunity for retailers to influence purchasing behavior this season....
New research from changemaker consultancy Bain & Company reveals new insights into capturing the full value of digital transformation for an organization. While companies have typically prioritized the speed at which they implement digital transformations across...
Like much of America, Bulldog Reporter is enjoying a summer of restoration and a return to a semblance of days of old, with some terrific “normal” content and visibility. Even though the shadow of COVID lingers, our most popular posts reflected a rebound of business...