As Generation Z matures and heads en masse for the workforce, new research from global marketing agency LEWIS, conducted in support of the global HeForShe movement, shows the expectations Gen Z has of companies and CEOs—revealing the importance of values and diversity...
There are lots of channels out there, and plenty of opportunities for brands to connect with consumers. But Americans are clear fans of texting, and brands should take advantage of this always-engaging platform by using the right approach, reveals new research from...
It's clear that the customer-first, digital transformation fueled by the pandemic continues into the new normal, as digital budgets continue to go up and marketers look to build better customer experiences and opportunities to engage on digital channels. The newly...
Influencer marketing notched up its own marketing influence during the COVID crisis, as consumers found the reliability of influencers to be more trustworthy than the brand marketing they encountered. New research from micro-influencer marketing platform SocialPubli...
Nearly half (47 percent) of U.S. consumers shop online more often today than they did before the pandemic, but as mask mandates ease, stores reopen and more than half of eligible U.S. citizens are vaccinated, according to new research from tech commerce solutions firm...
There's been an increase in inappropriate or misleading user-generated content (UGC) online since the onset of the COVID crisis, and it has caused consumers to have trust issues with brands, reveals new research from CX and digital solutions firm TELUS International....
Social media stats run rampant through marketing reports these days. But one important metric has been elusive—what do people really think of you? Big brands are always trying to find the answer to that question. Now a new method from researchers at the University of...
As the COVID cloud begins to clear, retail stores are poised for a quick return of foot traffic. New research from CX solutions company Mood Media, shoppers are beginning to return to physical stores in significant numbers as pandemic measures lift around the world....
Happy Summer! We’re celebrating the season of sizzle with one of our most trafficked months in Bulldog history last month, anchored by some terrifically insightful and deep posts by a handful of our favorite contributors. Media relations and crisis comms were the...
Gini Dietrich’s been part of a lot of PR projects, but she may be best known for the PESO model and Spin Sucks, a blog, podcast and book. Spin Sucks was launched as an experimental agency blog for Arment Dietrich back in 2006, but quickly progressed from agency blog...
Even as the COVID crisis shifts gears and communicators look to restoring their worlds—and their operations—to normal, there’s still plenty of concern about what “normal” will look like. New research from creative studio Shaped By finds that tech marketers looking to...
Consumers’ expectations of brands and businesses to embrace greener strategic goals and broader stakeholder support are getting more attention on executive agendas, according to research from supply chain risk management firm Avetta. The firm’s new exec survey finds...