Happy Summer! We’re celebrating the season of sizzle with one of our most trafficked months in Bulldog history last month, anchored by some terrifically insightful and deep posts by a handful of our favorite contributors. Media relations and crisis comms were the heavy-hitting topics (not surprisingly), along with the continued challenges of PR in 2021’s new and unique landscape.
Content creation, social media marketing, content marketing and omnichannel campaigns also received prime attention in our Top 10 posts of the month. In case you missed a few of these posts, here they are neatly bundled for your quick perusal. Stay safe out there!
Sometimes referred to as “Cancel Culture”, the fact of the matter is that thanks to social media, the speed at which bad news travels has only increased. But a little bit of planning can go a long way.
If you try to tell a comprehensive story in the short window you have with a reporter, you will inevitably be disappointed. So what can you do? These tips offer a valuable crash course.
Whether you are looking to get interviews, feature articles or seasonal coverage, here are some ways you can pitch your brand to generate more interest from busy reporters.
Like virtually every other industry, COVID shook PR to its core, and created a new landscape for business and communications that will likely persist for many years to come. Here are the key challenges now facing the profession.
Negative customer sentiment and a volatile business ecosystem have become a breeding ground for rumors and false news, which is why transparent communication is a must in the new normal.
The subtle skill of article writing is worth mastering, since all SEO, content marketing and PR efforts are rooted in quality content. But writing quality isn’t enough—it also needs to convert.
If you want to gain a competitive edge, educating yourself on the latest social media trends will make it easier for you to use these platforms to your advantage. Here’s how to empower your brand.
Not long ago, customers had only a single method to communicate with companies. But now, thanks to technology, there are numerous ways. But this has created new challenges for PR.
Of course, the importance of content goes without saying—it’s an essential component of building a brand and remaining relevant. But how is content marketing going to change after COVID?
All PR professionals know the importance of an effective press release. If you want all of the benefits that releases offer for yourself or your clients, you need to learn the art of writing them.