One of the most interesting social issue-connected public relations campaigns from a major brand in the past year is coming back around, gaining a new lifecycle on social media. In Burger King’s “Whopper Jr. Bullying” commercial, restaurant patrons are served a...
With the resources available today in the way of professional social media PR help, there’s really no reason to damage your brand on Twitter. But people seem to do it every day. That said, a smart, well-played response on Twitter can go a long way toward reinforcing...
The head of the Federal Emergency Management Agency (FEMA), Brock Long, is under investigation by the Department of Homeland Security and a congressional committee over the alleged misuse of government vehicles. While Hurricane Florence was tearing apart the...
Communication is an art and a science. To be good at it, you have to learn, and you have to practice what you are learning to develop the basic principles in actual conversation. All that may seem obvious—but, every day, someone gives up because they “don’t...
It happens every day. In fact, chances are, it’s happening right now, as you’re reading this. Someone is doing something that will lead to a public relations crisis. In many of these cases, people don’t do those things knowing the kind of storm it will create. Often,...
There are a lot of different ways to handle PR crises, but one thing you definitely do not want to do is let it go—or make it go—from negative incident to catastrophe. Here are two prominent examples of big PR scandals that ended up going from bad to worse:...
If Emmy nominations are any indication, video entertainment may be closing in on a tipping point where streaming media like Netflix and Amazon Prime start to wield more power than cable TV. While premium cable channel HBO stacked up another very impressive list of...
When considering which larger international social issue charities are doing PR right, it’s easy to point out the Surfrider Foundation. The organization, dedicated to protecting oceans, waves, and beaches around the world, has a clear program for creating and...
Public relations is a multifaceted enterprise that is subject to a constantly changing media environment. While certain tried and true methods and approaches have stood the test of time, today’s PR requires a deft perspective and an understanding of certain factors...
Lemonade stands have been a summertime rite of passage for American kids for generations. You’ve seen them: cardboard or plywood, hen-scratched sign offering a cup of cool lemonade for a quarter or so. Maybe you even had one growing up. If you have fond memories of...
Over the years, digital marketing has changed the buyer journey and the consumer experience drastically. In the past, marketing was all about exposing leads to as many messages as possible until they decided to buy something. Now, companies can't just shout at their...
Influencer marketing is one of the most popular digital marketing strategies in the world today. As a form of "word of mouth marketing,” it uses the reputation of another professional in a specific industry or sector to drive attention towards a budding or existing...