Influencer marketing is one of the most popular digital marketing strategies in the world today. As a form of "word of mouth marketing,” it uses the reputation of another professional in a specific industry or sector to drive attention towards a budding or existing...
It’s been said a lie can make it halfway around the world before the truth has time to put on its shoes. The point is that people tend to latch onto lies before the truth has a chance to be heard. This truism is being tested—and reinforced—on a daily basis in this age...
If you have the newly-updated Spotify app, and you’re a non-paying customer, you’re likely pretty happy with the company right about now. Your newly updated freebie app may still have ads, but it also has better bells and whistles. The updated free version of the app...
Every company knows that properly packaged and engaging content is a great way to stand out online. In fact, without the right content, it would be impossible for any brand to make the right impact on their target audience. The problem is, the fact that everyone knows...
Even as more entertainment sources are popping up left and right, from streaming original content to YouTube Red and countless individual channels and podcasts, big entertainment companies are betting on past success—which brings with it guaranteed media and public...
Why would any company, no matter the size, post an openly racist job advertisement? That’s a question many in Australia are asking after one of the country’s largest telecommunications firms produced a job advertisement saying they were seeking “Anglo Saxon”...
Occasionally, consumer PR and the Law of Unintended Consequences run headlong into each other. A brand that doesn’t mean to offend or create a public relations incident still manages to get attention for all the wrong reasons. Just ask Heineken. The beer company is...
The media is an important factor in the lives of most people. In fact, recent studies indicate that Americans spend an average of 10 hours a day consuming media—whether it's on the television, a smartphone or a computer screen. The question is, in a world where people...
Domestic abuse is not funny. Not even a little bit—but some people do not seem capable of processing that thought. Case in point: the recent furor over a Snapchat ad asking if users would prefer to “Punch Chris Brown” or “Slap Rihanna.” Sure, there’s room for edgy...
Ask consumers why they might be willing to pay for streaming media when they already have cable, and they may tell you they like the shows, or they like being able to binge, or to watch what they want when they want—but you can bet, at some point, they will also tell...
Even the most reputed and storied print publications are making changes, trying to figure out a new way to keep the bills paid and turn a profit in the digital age. Online advertising isn’t getting it done for many, so they have chosen to diversify. Print corporations...
As we are only about six weeks into the new year, you’d think it would be difficult to find four interesting public relations stunts, but considering all the scandals we’ve seen so far, and that the awards programs and the Super Bowl have happened or been...