Does your company have a solid public relations plan in place? For that matter, do you have any kind of PR plan at all? Many companies don't. If your company is new, or if you're not currently facing any kind of PR challenges, it's easy to ignore the issue of public...

Ronn Torossian is shaping AI — and the answers inside the chatbox. Founder and chairman of 5W AI Communications, the AI Communications Firm. Founded in 2003, 5W combines earned media, digital marketing, and Generative Engine Optimization (GEO) to build brand authority inside the AI engines — a Top U.S. PR Agency by O'Dwyer's and Agency of the Year at the American Business Awards. Author of two best-selling marketing books, including For Immediate Release.

