Stan Steinreich

Stan Steinreich
Stan Steinreich is president and CEO of Steinreich Communications, an international public relations firm with offices in New York, Washington, Los Angeles, Tel Aviv, London, Frankfurt and High Point, North Carolina.
Violence at the Capitol serves to remind PR: Words matter

Violence at the Capitol serves to remind PR: Words matter

If we ever questioned the meaning of “words matter,” yesterday’s horrific events in Washington must be an indelible reminder that we carry forward forever. As professional communicators, we know all too well the time it takes to find the right words, incorporate them...

Stop mourning over 2020 and focus on the opportunities for the new year

Stop mourning over 2020 and focus on the opportunities for the new year

We have all heard too many times from people that they can’t wait for 2020 to be over! But it’s not over yet: 2020 will be leaving a lasting impact on the public relations industry as we know it for a long time to come. Though many parts of our industry suffered, the...

Making social justice communications part of your crisis PR planning

Making social justice communications part of your crisis PR planning

Corporations are grappling with what to say—and where to say it—as riots erupt in major cities across the nation over the tragic death of George Floyd. Social justice communications strategies are not a typical part of most corporate communications plans, something...

The PR message is loud and clear from the Parkland students

The PR message is loud and clear from the Parkland students

A week has passed since the tragic shooting at the Marjory Stoneman Douglas High School in Parkland, Fla. Greater minds than mine will deal with the broader societal implications of the murder of innocent children and how we, as a nation, tighten gun controls and...

Timing the market: When is it best to release news?

Timing the market: When is it best to release news?

Over the past few weeks, we’ve had several interesting conversations with clients about “timing the market” in terms of when to release news. Here are some basic rules of thumb that I believe are important to consider. The most opportune days of the week to release...

How Donald Jr.’s timing made disclosure crisis worse

How Donald Jr.’s timing made disclosure crisis worse

Another day and, unfortunately, another media hurricane surrounding the White House. In an effort to get ahead of a critical New York Times story exposing his connection to a Russian lawyer, Donald Trump Jr. posts his emails on Twitter and is interviewed by Sean...