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Vlad Orlov

Vlad Orlov
Managing brand partnerships at Respona, Vlad Orlov is a passionate writer and link builder. Having started writing articles at the age of 13, their once past-time hobby developed into a central piece of their professional life.
How to perform target market segmentation in 7 steps

How to perform target market segmentation in 7 steps

Oct 1, 2024

PR campaigns often fall flat when they fail to connect with the right audience. You might craft the most compelling message, but if it doesn’t reach those who care, it’s as good as shouting into the void.  This is where target market segmentation comes into play. By...