When it comes to choosing a database vendor, know this: not all are created equal, and it pays to do your homework. Like, it literally pays. *Damn that auto-renew clause!* Here are 10 questions you need to ask when choosing a database vendor: How many unique...
If you’re seeking journalists to pitch your ideas to and relying strictly on the beat system to find them, you’re limiting your range. All too often, an influencer's other areas of interest are disregarded, to the detriment of public relations. I once interviewed the...
Back in November I had the pleasure of attending the FIBEP World Media Intelligence Congress in Washington, DC. Spending three days surrounded by some of the smartest people in the media intelligence (MI) field can be incredibly overwhelming -- and rewarding. One...