Trust in traditional media has declined overall from 72 percent in 2016 to 50 percent this year, new research from PR and integrated creative network Ogilvy reveals. The firm’s survey of news media pros also found that an overwhelming majority of journalists (68...

On the day when Starbucks employees nationwide were undergoing racial-profiling training after a discriminatory incident landed the brand in reputational hot water, Roseanne Barr was busy getting canned by ABC after engaging in some racist activity of her own, via a...

For the first time, a united coalition of news organizations around the world this week put aside their competitive instincts to encourage their readers to consume news from a variety of publications. To commemorate World Press Freedom Day on May 3rd, independent and...

The tech-fueled Fourth Industrial Revolution—or Industry 4.0, in modernspeak—is underway, but senior business execs and government agency leaders from around the world say they are lacking confidence in their organizations' readiness to influence and harness Industry...

New research from Ogilvy’s annual survey of over 250 reporters and editors debunks an emerging myth that the fake news phenomenon is wearing down consumer trust in the world’s most established media sources. Results from the second part of Ogilvy Media Influence's...

To spread the message about their business, generate more sales and reach more customers, companies regularly aim to create compelling public relations plans. These are complex strategies that require a lot of creative and critical thinking, smart budgeting, strategic...

If you’re a business owner, you know getting media attention can be a struggle — once reporters bite, you’ve got to make it easy for them to give you coverage. If you want to be featured in the press, you have to give media the tools. The press kit is designed to make...