As marketing becomes an increasingly technical and data-driven discipline, marketing leaders face new challenges—and opportunities. Tech-focused marketing consultancy DemandLab recently released the findings of its marketing data and technology strategy survey of B2B...
Information in today’s digital milieu has always been a double-edged sword for sales and marketing. It works for you if you can control it. Information comes from your sales team, your website and your press releases. Outside of that, it’s a free-for-all. As we all...
New research from AI-powered cross-channel marketing firm Blueshift shows that artificial intelligence is top of mind for marketers—over 80 percent of them using some AI techniques today and almost two out of three (64 percent) looking to expand use of AI in the next...
In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely and reliable reporting...
The imperative to compete on the basis of customer experience is heightening the job security risks of CMOs, according to a new study from the CMO Council, in partnership with RedPoint Global. Even though they’re struggling to keep up with new digitally driven ways to...
A new report from B2B review platform TrustRadius reveals that tools and software vendors who are more honest and open about their products—and dial down the slick sales messaging that most stick to like glue—are more likely to close the deal. The study, 2018 B2B...
Mother’s Day spending is expected to total a near-record $23.1 billion this year, according to an annual survey from the National Retail Federation (NRF) and Prosper Insights & Analytics. A total 86 percent of Americans will celebrate Mother’s Day and spend an...
Businesses want tangible results when they invest in an SEO company, according to a new survey of over 300 marketing decision-makers. More than one-quarter (28 percent) of marketers identify expertise as the leading benefit of partnering with an SEO company. The...
New research from the Data & Marketing Association (DMA) shows more than 95 percent of marketers view enhancing customer experiences as an area of focus for their organization, with 57 percent calling it a “top business priority.” The DMA’s new report, Elevating...
Nearly half (47 percent) of small businesses in the U.S. spent less than $10,000 on digital marketing in 2017, according to a recent survey from B2B research, ratings, and reviews firm Clutch. Social media (54 percent), website (51 percent), and email marketing (36...
With social media usage on the rise and businesses looking to benefit from the increased exposure, one question is repeatedly asked by business owners: How can my business use social media effectively? With that in mind, social media management, coaching and...
New research from tech and biz-focused learning firm O’Reilly—focusing on deep learning, a technique used primarily for supervised machine learning—explores the adoption of tools and techniques to build Artificial Intelligence applications, and the barriers that...