In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely and reliable reporting...
The imperative to compete on the basis of customer experience is heightening the job security risks of CMOs, according to a new study from the CMO Council, in partnership with RedPoint Global. Even though they’re struggling to keep up with new digitally driven ways to...
A new report from B2B review platform TrustRadius reveals that tools and software vendors who are more honest and open about their products—and dial down the slick sales messaging that most stick to like glue—are more likely to close the deal. The study, 2018 B2B...
Mother’s Day spending is expected to total a near-record $23.1 billion this year, according to an annual survey from the National Retail Federation (NRF) and Prosper Insights & Analytics. A total 86 percent of Americans will celebrate Mother’s Day and spend an...
Businesses want tangible results when they invest in an SEO company, according to a new survey of over 300 marketing decision-makers. More than one-quarter (28 percent) of marketers identify expertise as the leading benefit of partnering with an SEO company. The...
New research from the Data & Marketing Association (DMA) shows more than 95 percent of marketers view enhancing customer experiences as an area of focus for their organization, with 57 percent calling it a “top business priority.” The DMA’s new report, Elevating...
Nearly half (47 percent) of small businesses in the U.S. spent less than $10,000 on digital marketing in 2017, according to a recent survey from B2B research, ratings, and reviews firm Clutch. Social media (54 percent), website (51 percent), and email marketing (36...
With social media usage on the rise and businesses looking to benefit from the increased exposure, one question is repeatedly asked by business owners: How can my business use social media effectively? With that in mind, social media management, coaching and...
New research from tech and biz-focused learning firm O’Reilly—focusing on deep learning, a technique used primarily for supervised machine learning—explores the adoption of tools and techniques to build Artificial Intelligence applications, and the barriers that...
An overwhelming majority of email marketers (97 percent) are confident that machine learning can be used to personalize email content to an individual's specific interests and improve the customer experience, according to new research from market research firm The...
At any given moment, consumers are at the receiving end of a number of different marketing and advertising messages across categories and a variety of platforms. With the increased fragmentation of media and the shrinking of consumer attention spans, it is imperative...
A new study by Connekt suggests TV could be the missing link to spur voice purchases using voice-controlled devices such as Amazon’s Echo and Google Home. Although voice shopping through these devices has been negligible to date, the study finds consumers are strongly...