Live streaming is one of the fastest-rising tools of the social media trade. After Twitter acquired Periscope back in 2015, it propelled live streaming at the top of the freshest social media features, with thousands of users being attracted to it as both viewers and...
New research reveals the influence of social media continues to play a role in the actions and recommendations of consumers—and that influence continues to rise along a range of industries. The Institute for Public Relations has released a new study on social media,...
It’s not news that e-commerce is huge right now—online sales are increasing on a daily basis—but many people still prefer a more tactile shopping experience in physical stores. There are many reasons people choose in-store shopping over shopping online, but do they...
Once a year, I ask our creative team to think about an educational video for our sales team to share with clients. In past years, we’ve created an animated series on Goldie the goldfish. The focus of the Goldie videos was to stress to communicators that they have mere...
It’s not surprising to hear that content in tech marketing is becoming increasingly important—earned media coverage is getting tougher as publications continue to struggle with declining advertising revenues. These days, if you are trying to reach buyers, partners and...
Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner. The survey found that marketing budgets hit a plateau in 2017 after three years of growth, with budgets falling from 12.1 percent of company revenue...
Marketers have been awarded an average grade of C-minus for marketing intelligence capabilities, according to new research from Forrester Consulting on behalf of marketing intelligence software firm Velocidi. The findings were based on a maturity model that measured...
With all the pressure today on in-store brands to perform, online reputation management tech firm Reputation.com recently released its 2017 Retail Reputation Report, revealing which retailers lead—and which lag—on the aspects of in-store experience most frequently...
The biggest shopping weekend of the year is right around the corner, and 69 percent of Americans—an estimated 164 million people—are planning to shop or considering shopping during Thanksgiving weekend, according to the latest annual survey from the National Retail...
For many B2B companies, phone plus salesperson plus product equals marketing. Firms still hold to the flawed rationale that branding, marketing and digital communications can't help their 'relationship' style of selling. But the digital age has exposed four major...
Helping others may be its own reward, but businesses are realizing additional value from their philanthropic activities. In a survey by Robert Half Management Resources, 80 percent of CFOs said social responsibility is important for their firms. In addition to serving...
Thanksgiving weekend is now home to another iconic shopping holiday—and it’s one that brand marketers and communicators should now be focusing on in their holiday-campaign planning. Nearly three-quarters (71 percent) of Cyber Monday shoppers in a new survey from...