It’s not surprising to hear that content in tech marketing is becoming increasingly important—earned media coverage is getting tougher as publications continue to struggle with declining advertising revenues. These days, if you are trying to reach buyers, partners and...

Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner. The survey found that marketing budgets hit a plateau in 2017 after three years of growth, with budgets falling from 12.1 percent of company revenue...

Marketers have been awarded an average grade of C-minus for marketing intelligence capabilities, according to new research from Forrester Consulting on behalf of marketing intelligence software firm Velocidi. The findings were based on a maturity model that measured...

With all the pressure today on in-store brands to perform, online reputation management tech firm Reputation.com recently released its 2017 Retail Reputation Report, revealing which retailers lead—and which lag—on the aspects of in-store experience most frequently...

The biggest shopping weekend of the year is right around the corner, and 69 percent of Americans—an estimated 164 million people—are planning to shop or considering shopping during Thanksgiving weekend, according to the latest annual survey from the National Retail...

For many B2B companies, phone plus salesperson plus product equals marketing. Firms still hold to the flawed rationale that branding, marketing and digital communications can't help their 'relationship' style of selling. But the digital age has exposed four major...

Helping others may be its own reward, but businesses are realizing additional value from their philanthropic activities. In a survey by Robert Half Management Resources, 80 percent of CFOs said social responsibility is important for their firms. In addition to serving...

Thanksgiving weekend is now home to another iconic shopping holiday—and it’s one that brand marketers and communicators should now be focusing on in their holiday-campaign planning. Nearly three-quarters (71 percent) of Cyber Monday shoppers in a new survey from...

Data overload is a fast-multiplying problem for brands and businesses striving to stay ahead of customer-retention trends by becoming more data driven. But new research reveals that the problem isn’t just a matter of volume, it’s also a matter of disorganization. A...

Marketing and procurement have often found themselves in a tug-of-war match for resources, but new research shows how the disparity between procurement objectives and marketing goals can be mitigated by outsourced marketing execution experts. The 2017 ProcureCon...

Customer care is an integral part of every business’s success. Customer service is a way of building a better relationship with your customers, thus increasing the opportunities for a positive impact on sales and loyalty. Social media has not only emerged as a...