Digitalization and technological innovation are changing the nature of the job of the CIO, and leaders are rapidly scaling their digital businesses—making the remainder of this year and 2018 a defining moment for CIOs who don't want to be left behind, according to new...
Despite a healthy job market, professionals in the creative field may have more hoops to jump through before getting hired than they did a few short years ago, new research suggests. Advertising and marketing executives surveyed by staffing firm The Creative...
As marketing concerns continue to mount regarding digital display ads appearing alongside what’s considered to be objectionable content, the CMO Council and Dow Jones have released new research on the impact of programmatic media buying and automated digital ad...
B2B brand elevation firm 10Fold announced survey findings this week revealing marketing executives focus a substantial portion of their budget on creating and delivering new content at an astounding—and ever-increasing—frequency. According to the research, nearly...
While traditional measurement firms like Nielsen, comScore and Kantar do an adequate job estimating content and advertising audiences on traditional TV screens, there are big gaps in the data when it comes to measuring content and ad exposure in-app on mobile and...
New research from consumer feedback tech firm PowerReviews explores the grocery shopping habits of American consumers, providing six recommendations for retail marketers—in grocery stores or any market—to better attract, convert and retain shoppers across channels, in...
New research from Yes Lifecycle Marketing illustrates why the old-school model of focusing holiday campaigns around the shopping zenith of Black Friday (and more recently, Cyber Monday) isn’t that effective in the age of millennials and Gen Z (aka centennials). In...
A fundamental and potentially debilitating divide exists among key constituents in the talent crunch currently rattling the advertising and marketing industries that must be bridged to prevent a looming industry crisis, according to an eye-opening new study from the...
Email marketing is a proven tactic that marketers count on to drive results again and again. Marketing and surveys firm Campaign Monitor put together a handy infographic that details email marketing do’s and don’ts every marketer should know before they push send to...
What do modern CMOs look like? What’s their typical background, their qualifications, their pedigree? Adaptive marketing tools provider Act-On Software recently released findings from the CMO Index Report, a new inquiry into the evolving role of today’s chief...
Delivery of true, multi-channel customer experience has become the latest area where sales and marketing leaders are testing the boundaries of their relationship status—understanding and cooperating on what’s needed, but neither taking the lead (or risk) for ownership...
Social media holds major potential for sales enablement, but new research from employee advocacy platform Bambu by Sprout Social finds it’s a largely untapped channel for customer engagement by businesses today. According to Bambu’s new report, Shifting the Buyer’s...