A recent study shows that 81 percent of brands attribute customer success metrics to email marketing. But with the modern customer constantly on the go and receiving information through a multitude of channels, they have little time to sift through a flooded inbox....
The customer aftermarket has apparently become an afterthought for makers of home appliances, power tools, consumer electronics and other durable goods. New research from the CMO Council reveals that manufacturers and their retail partners have differing opinions when...
As data science continues to coalesce, it is widely believed that a large majority of compiled data contains a location element that significantly impacts the level of insights (and, therefore, value) that can be derived—and deploying location intelligence has become...
B2C marketers believe they have way too much data to process in order to gain actionable insights for their campaigns—but at the same time, they’re expected to deliver on numerous data-driven strategic initiatives. As a result, they are beginning to embrace the...
Digitalization and technological innovation are changing the nature of the job of the CIO, and leaders are rapidly scaling their digital businesses—making the remainder of this year and 2018 a defining moment for CIOs who don't want to be left behind, according to new...
Despite a healthy job market, professionals in the creative field may have more hoops to jump through before getting hired than they did a few short years ago, new research suggests. Advertising and marketing executives surveyed by staffing firm The Creative...
As marketing concerns continue to mount regarding digital display ads appearing alongside what’s considered to be objectionable content, the CMO Council and Dow Jones have released new research on the impact of programmatic media buying and automated digital ad...
B2B brand elevation firm 10Fold announced survey findings this week revealing marketing executives focus a substantial portion of their budget on creating and delivering new content at an astounding—and ever-increasing—frequency. According to the research, nearly...
While traditional measurement firms like Nielsen, comScore and Kantar do an adequate job estimating content and advertising audiences on traditional TV screens, there are big gaps in the data when it comes to measuring content and ad exposure in-app on mobile and...
New research from consumer feedback tech firm PowerReviews explores the grocery shopping habits of American consumers, providing six recommendations for retail marketers—in grocery stores or any market—to better attract, convert and retain shoppers across channels, in...
New research from Yes Lifecycle Marketing illustrates why the old-school model of focusing holiday campaigns around the shopping zenith of Black Friday (and more recently, Cyber Monday) isn’t that effective in the age of millennials and Gen Z (aka centennials). In...
A fundamental and potentially debilitating divide exists among key constituents in the talent crunch currently rattling the advertising and marketing industries that must be bridged to prevent a looming industry crisis, according to an eye-opening new study from the...