Millennial consumers worldwide lead the growth of online video consumption, according to the newly released State of Online Video research report from digital content delivery firm Limelight Networks. Taking a close look at consumers’ changing viewing habits, the...
Data has become a critical tool for marketing and sales, but the challenges to cherry-pick the most valuable info remains an ongoing challenge. New research from data analysis firm Dun & Bradstreet shows that teams on both sides continue to struggle to reach the...
Today, retailers from a multitude of sectors have reinvented the customer experience. However, the challenge often lies in working out what customers truly value when they make that all-important purchase. A new report from travel tech firm Amadeus, Embracing Airline...
Healthcare ad agencies need to sharpen their listening skills, according to a small but extensive new survey of marketing execs from HCB Health. Respondents in four industry sectors—pharmaceuticals, medical devices, biotechnology and medtech—correlated good listening...
New research from sales-focused artificial intelligence firm Cien provides new insight on how AI is set to impact the sales profession. While sales leaders are 31 percent more likely than sales reps to view AI as an added source of complexity, millennials and...
New research from the CMO Council investigates how organizations are faring when it comes to responding to customers, and leveraging customer data and intelligence to deliver the right experience in the right moment—and through the channel of the customer’s choice,...
The need for more effective and efficient personalization strategies is pushing artificial intelligence into the priority column on comms budgets, and an urgency to capitalize on new AI-focused techniques has many marketers ready to spend big before year’s end,...
While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that nearly two thirds (64 percent) of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three...
Events continue to be rated the number one most effective B2B marketing tactic because of their high returns. However, a new survey from enterprise event automation firm Certain reveals that despite technology advances, many marketers still struggle to capitalize on...
Brand marketing metrics throughout the customer journey significantly improve with native campaigns that leverage a True Native ad experience, according to new research from native ad tech platform Nativo and brand measurement firm comScore. The firms recently...
PR pros know reporters want visuals and multimedia these days if they want their story covered—because they know imagery resonates with consumers. A new survey from visual content creation firm Splashlight confirms the appeal—U.S. consumers consider high-quality...
Micro-influencers. There's that term again. Seems to be popping up everywhere these days, doesn't it? But with good reason. To wit, 82% of customers surveyed by Experticity said they would be very likely to follow a recommendation from a micro-influencer. Who in their...