Email marketing is a proven tactic that marketers count on to drive results again and again. Marketing and surveys firm Campaign Monitor put together a handy infographic that details email marketing do’s and don’ts every marketer should know before they push send to...
What do modern CMOs look like? What’s their typical background, their qualifications, their pedigree? Adaptive marketing tools provider Act-On Software recently released findings from the CMO Index Report, a new inquiry into the evolving role of today’s chief...
Delivery of true, multi-channel customer experience has become the latest area where sales and marketing leaders are testing the boundaries of their relationship status—understanding and cooperating on what’s needed, but neither taking the lead (or risk) for ownership...
Social media holds major potential for sales enablement, but new research from employee advocacy platform Bambu by Sprout Social finds it’s a largely untapped channel for customer engagement by businesses today. According to Bambu’s new report, Shifting the Buyer’s...
Millennial consumers worldwide lead the growth of online video consumption, according to the newly released State of Online Video research report from digital content delivery firm Limelight Networks. Taking a close look at consumers’ changing viewing habits, the...
Data has become a critical tool for marketing and sales, but the challenges to cherry-pick the most valuable info remains an ongoing challenge. New research from data analysis firm Dun & Bradstreet shows that teams on both sides continue to struggle to reach the...
Today, retailers from a multitude of sectors have reinvented the customer experience. However, the challenge often lies in working out what customers truly value when they make that all-important purchase. A new report from travel tech firm Amadeus, Embracing Airline...
Healthcare ad agencies need to sharpen their listening skills, according to a small but extensive new survey of marketing execs from HCB Health. Respondents in four industry sectors—pharmaceuticals, medical devices, biotechnology and medtech—correlated good listening...
New research from sales-focused artificial intelligence firm Cien provides new insight on how AI is set to impact the sales profession. While sales leaders are 31 percent more likely than sales reps to view AI as an added source of complexity, millennials and...
New research from the CMO Council investigates how organizations are faring when it comes to responding to customers, and leveraging customer data and intelligence to deliver the right experience in the right moment—and through the channel of the customer’s choice,...
The need for more effective and efficient personalization strategies is pushing artificial intelligence into the priority column on comms budgets, and an urgency to capitalize on new AI-focused techniques has many marketers ready to spend big before year’s end,...
While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that nearly two thirds (64 percent) of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three...