Marketers, the business world’s storytellers, provide their sales teams with a host of tools they need to drive leads, close deals and bring in revenue. Demand generation firm Televerde recently surveyed more than 200 B2B sales leaders for its What Does Sales Need...

In the spotlight: Robbie Kellman Baxter, Author, “The Membership Economy” The fastest growing businesses today have a powerful secret weapon: superusers. This special group of customers goes far beyond using your services regularly and paying promptly. In fact, by...

If you’re handing out crowns, email marketing wears it. It’s a tactic that all marketers rely on as it drives results time and time again. Sure, there are lots of experts, and you can try to learn something from all of them, but rather than put yourself through a wild...

Operational performance management firm Progressly recently released its Achieving Operational Excellence report, based on a survey that took the pulse of more than 500 global executives over a span of two months on how they are pursuing key initiatives in operational...

Cognitive computing has nearly endless possibilities to improve business processes and functions, with 73 percent of surveyed CEOs in a recent IBM study citing it will play a key role in their organizations' future and all executives in the study anticipating a...

While channel marketing is having a positive impact, it’s not living up to other investments, according to new research from channel success platform originator 360insights, conducted by IDG Research. The firms’ new study, The State of Channel Marketing, reveals an...

If retailers are to succeed these days, they must move faster, spend more on tech and employees, and get out of the Amazon price war, according to new research from Retail Systems Research. The firm recently released its 2017 Benchmark Report, Omni-Channel Retailing:...

New research finds that marketers at small and midsize businesses are struggling to efficiently reach intended audiences because of technology roadblocks. Survey results from creative file management firm Bynder, which recently released a new research report, Small...

New research examining both the content consumption behavior of marketing professionals and their marketing personas offers B2B marketers deep insight into their target prospects—marketers targeting marketers. NetLine Corporation recently released the fourth...

When it comes to career happiness, creative professionals are coming out ahead, recent research shows. According to a study of more than 12,000 U.S. and Canadian workers by global staffing firm Robert Half and Happiness Works, those in the creative and marketing...

With privacy concerns sky high, today’s consumer is understandably very reluctant to share personal data with brands and retailers—but they will overlook their security fears under certain circumstances, according to a recent study conducted by YouGov on behalf of...