New research examining both the content consumption behavior of marketing professionals and their marketing personas offers B2B marketers deep insight into their target prospects—marketers targeting marketers. NetLine Corporation recently released the fourth...
When it comes to career happiness, creative professionals are coming out ahead, recent research shows. According to a study of more than 12,000 U.S. and Canadian workers by global staffing firm Robert Half and Happiness Works, those in the creative and marketing...
With privacy concerns sky high, today’s consumer is understandably very reluctant to share personal data with brands and retailers—but they will overlook their security fears under certain circumstances, according to a recent study conducted by YouGov on behalf of...
Many small business owners see their grand opening as the culmination of a lifelong dream of owning their own business. Indeed, it's an important milestone, but it's really just the beginning of a journey to build a brand that can attract and keep customers coming in...
Achieving broad competence in event-driven IT will be a top-three priority for the majority of global enterprise CIOs by 2020, according to a new report from research and advisory firm Gartner. Defining an event-centric digital business strategy will be key to...
Consumer goods companies are learning from traditional e-commerce retailers when it comes to their use of online customer and competitor insights to understand buying patterns, price sensitivity, new competitive product offerings and improve category management for...
Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies. Facing a widening range of digital and physical channels that each require rapid adaptation in order to remain...
At a time when CEOs, CMOs and other C-suite retail executives are under pressure to re-evaluate traditional strategies and tactics, new research reveals a growing need for transformative restructuring of businesses toward cross-functional teams built around customer...
Four B2B marketing strategies could boost sales conversion rates by up to 25 percentage points—but a vast majority of companies fail to fully use all of them, according to a new study on business-to-business marketing from strategy consulting firm Altman Vilandrie...
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in mobile video is anything but repurposing Web or TV video content for mobile devices, according to new research commissioned by mobile growth platform...
The employment outlook for creative talent is expected to remain relatively steady in the second half of 2017, according to new research from staffing firm The Creative Group. Nine percent of advertising and marketing executives surveyed said they plan to expand their...
Talent recruitment giant McKinley Marketing Partners has released its inaugural report on Marketing Hiring Trends for Nonprofits and Trade Associations. This marks the staffing firm's first survey and report focused solely on the hiring trends shaping marketing in the...