Has Mom ever been so loved? Not by retail consumers, who say they will increase their Mother’s Day spending more than ever this year as they shower their life-givers with everything from jewelry to special outings at favorite restaurants, according to the National...
Mobile marketing currently represents one of the newest forms of digital marketing present on the market. It provides customers with personalized information, promoting services, goods and ideas. The technique has been regarded as any marketing activity that is...
Your upcoming exhibition is the ideal time to show off the personality of your business, promote your latest products and generate those all-important leads. But while business exhibitions are a vital part of your marketing strategy and business plan overall, having...
As a PR pro, do you ever truly stop thinking about your work, even after a long day/month/year? We know the answer is "no". In today’s fast-paced public relations world, we all have to stay on top of the latest updates and trends – and hands-free audio files are the...
One of the big stories from the 2016 U.S. Presidential election was the proliferation of "fake news". Huge numbers of people were fooled into believing that President Obama had banned the Pledge of Allegiance in schools, and that Pope Francis had endorsed Donald...
The nature of social media means news, good and bad, travels faster now than ever before. Consequently, managing one’s online reputation is no easy feat. Companies with a keen eye on their virtual reputation typically have a media monitoring strategy in place. And...
Whenever a company runs a PR campaign, it invests considerable money and efforts in it. It, therefore, becomes necessary to measure the success of that PR campaign. Besides, measuring the effectiveness and the impact of a campaign will also help you identify the...
Achieving the maximum ROI from your marketing and sales efforts depends on making sure each and every one of those efforts aligns seamlessly with your brand strategy. Which brings us to our next point: what if your brand strategy is not as effective as you think?...
The digital revolution has changed all the rules of the game and turned business models upside down. The same can be said for the world of public relations, which is rapidly evolving into digital PR. PR pros are one of the groups most impacted by this new age. With...
Trade show exhibiting can be a little overwhelming, especially if your show is just around the corner and you don’t have a clear trade show strategy. The key to success is careful planning. Exhibiting at an event is very different from attending an event. To drive...
The first part of any successful content amplification strategy is creating content that is easily amplified. This may sound elementary, but it’s not exactly easy, either. Throwing dry spaghetti at the wall hoping that it sticks just won’t work; the content has to...
With all the competition in the marketplace, public perception of one’s brand has never been so important. According to the Global Communications Report 2016, industry leaders believe that future growth in the PR industry will not only be driven by content and social...