With the markets for banking, asset management, and wealth management experiencing high levels of saturation and competition, financial pros are increasingly seeking ways to communicate more efficiently with clients while optimizing their level of personalization. A...
This year has been hard on brick-and-mortar stores, with many famous brands reducing their shopping mall footprint. While a recent survey from omnichannel CX firm Genesys uncovers a bright spot on the fourth-quarter horizon for U.S. retailers, seasonal challenges...
In spite of having multiple tools deployed for both audience definition and audience management, nearly half (44 percent) of marketers place themselves at just a “basic” level of audience management maturity, reveals new research from performance marketing agency...
Are sales and marketing teams showing signs of better alignment? New research from performance marketing consultancy LeadMD leverages hundreds of execs’ feedback to produce a study focused on quantifying the term “sales and marketing alignment,” and distilling the...
Right now, 172 million Americans are knee-deep in the process of installing seasonal home decor elements, dreaming up character costumes and clever horror costumes, and buying party-sized candy mixes (it’s literally being sold by the three- and four-pound bags at...
Despite a significant focus on people-centricity, brands and businesses see dollar signs—not people—when thinking of their customers, according to new research from the CMO Council. While marketers admit their future growth and success will rely on leveraging deeper...
Cross-channel marketing has come, and it’s here to stay. However, it’s no longer just being used by industries, such as retail and e-commerce, but virtually all consumer-facing businesses. This includes news publications, from online to print to broadcast. A new...
Adoption of digital channels continues to increase in U.S. contact centers—83 percent of contact centers in the U.S. report using one or more channels in addition to their voice channel. But new research from contact center software provider Bright Pattern reveals...
With the global economy in the doldrums and trade friction increasing, a new initiative is underway to help chief revenue and commercial officers be smarter and more adept at how they model and achieve transformational growth. The campaign, “Growth Engineering:...
Unprecedented volumes of data and advances in AI are transforming the marketing services industry, according to new research from technology advisory and investment firm GP Bullhound. The firm’s new report, AI and the Services Revolution, reveals that investments in...
As the GDPR deadline drew near last May, businesses across the globe scrambled to not only become compliant, but to understand the new marketing and communications world they were entering. But even now, a new survey from international law firm McDermott Will &...
Brand marketers want to know now more than ever—what makes customers loyal? And more than that, how can brands create the shopping experiences that consumers want—and how can they engage customers beyond their purchases? New research from omnichannel loyalty and...