Right now, 172 million Americans are knee-deep in the process of installing seasonal home decor elements, dreaming up character costumes and clever horror costumes, and buying party-sized candy mixes (it’s literally being sold by the three- and four-pound bags at...
Despite a significant focus on people-centricity, brands and businesses see dollar signs—not people—when thinking of their customers, according to new research from the CMO Council. While marketers admit their future growth and success will rely on leveraging deeper...
Cross-channel marketing has come, and it’s here to stay. However, it’s no longer just being used by industries, such as retail and e-commerce, but virtually all consumer-facing businesses. This includes news publications, from online to print to broadcast. A new...
Adoption of digital channels continues to increase in U.S. contact centers—83 percent of contact centers in the U.S. report using one or more channels in addition to their voice channel. But new research from contact center software provider Bright Pattern reveals...
With the global economy in the doldrums and trade friction increasing, a new initiative is underway to help chief revenue and commercial officers be smarter and more adept at how they model and achieve transformational growth. The campaign, “Growth Engineering:...
Unprecedented volumes of data and advances in AI are transforming the marketing services industry, according to new research from technology advisory and investment firm GP Bullhound. The firm’s new report, AI and the Services Revolution, reveals that investments in...
As the GDPR deadline drew near last May, businesses across the globe scrambled to not only become compliant, but to understand the new marketing and communications world they were entering. But even now, a new survey from international law firm McDermott Will &...
Brand marketers want to know now more than ever—what makes customers loyal? And more than that, how can brands create the shopping experiences that consumers want—and how can they engage customers beyond their purchases? New research from omnichannel loyalty and...
Change is inevitable, but it isn't always easy—especially in the workplace. It can be especially difficult for creative professionals to adapt to advancements in technology, according to new research from The Creative Group, a division of global staffing firm Robert...
Marketing budgets have shifted downwards, dropping from 11.2 percent of overall company revenue in 2018 to 10.5 percent in 2019, according to a survey of chief marketing officers by Gartner. Findings from the firm’s new CMO Spend Survey 2019-2020 report reveal this is...
Although targeting campaigns for relevancy is a known best practice in the marketing world, ecommerce brands may need an extra push—marketers for the segment still seem reluctant to begin segmenting their contacts. According to new research from omnichannel marketing...
As in many industries, marketing technology seems to be moving faster than marketers’ ability to stay on top of the advancements. In fact, many comms pros are just starting to figure it all out—or feel they’re being altogether left behind. In its first-ever Marketing...