High-quality data empowers marketers to effectively understand and influence shoppers at the right moment, while also demonstrating accountability for their spend. New research from marketing measurement firm Marketing Evolution shows that marketers rely on...
The average amount of marketing dollars spent on customer data and analytics has nearly doubled over the past two years—yet according to new research from Infogroup,over two-thirds of sales and marketing pros still claim that they experience challenges in all four...
New research from SEO-focused hosting services firm ASEOHosting emphasizes why writing clarity is an important key to helping marketers successfully serve their brands. “When writing copy, whether for a website or an advertising spot, keyword choice is not the only...
New technology is creating voluminous opportunities for marketers—but the flood of new tech-propelled strategies makes it hard to home in what might be the best ones for your firm or business. According to new research from Gartner, artificial intelligence, customer...
In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements. This means advertisers must personalize...
A new study from data software firm Syncsort explores data quality and organizations’ confidence in data across their enterprise. Though most respondents rated their organization’s data quality either as “good” (38 percent) or “very good” (27 percent), the survey...
As cyberspace expands, the government is tightening regulations relating to security designed to protect people’s privacy. Last August, the GDPR went into effect in the European Union, designed to give consumers greater protection over their data by requiring...
Inbound marketing helps businesses succeed through combining quality content with digital tools. Most businesses who use inbound marketing report increased leads and conversions in the past six months, according to a new survey from portfolio website Visual Objects....
New research from TELUS International, a customer experience (CX) innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, found that personalization is a key driver of purchasing decisions and brand loyalty for the...
As physical stores continue their struggle to compete in a digital world, new research shows that today’s shoppers are increasingly more likely to bypass traditional retailers altogether. A new report from digital media and marketing trade association IAB shows that...
As part of your wider marketing campaign, you have identified advertising on social media as one of your key strategies. Increasingly, successful companies are building social media advertising calendars as part of an automated process to help increase the impact and...
While millennials seem to be the generation most interested in applying their ideals on environmental, social and governance (ESG) issues to their finances, Gen Xers and baby boomers are also expressing growing interest, according to new research from Allianz Life...