Change is inevitable, but it isn't always easy—especially in the workplace. It can be especially difficult for creative professionals to adapt to advancements in technology, according to new research from The Creative Group, a division of global staffing firm Robert...
Marketing budgets have shifted downwards, dropping from 11.2 percent of overall company revenue in 2018 to 10.5 percent in 2019, according to a survey of chief marketing officers by Gartner. Findings from the firm’s new CMO Spend Survey 2019-2020 report reveal this is...
Although targeting campaigns for relevancy is a known best practice in the marketing world, ecommerce brands may need an extra push—marketers for the segment still seem reluctant to begin segmenting their contacts. According to new research from omnichannel marketing...
As in many industries, marketing technology seems to be moving faster than marketers’ ability to stay on top of the advancements. In fact, many comms pros are just starting to figure it all out—or feel they’re being altogether left behind. In its first-ever Marketing...
High-quality data empowers marketers to effectively understand and influence shoppers at the right moment, while also demonstrating accountability for their spend. New research from marketing measurement firm Marketing Evolution shows that marketers rely on...
The average amount of marketing dollars spent on customer data and analytics has nearly doubled over the past two years—yet according to new research from Infogroup,over two-thirds of sales and marketing pros still claim that they experience challenges in all four...
New research from SEO-focused hosting services firm ASEOHosting emphasizes why writing clarity is an important key to helping marketers successfully serve their brands. “When writing copy, whether for a website or an advertising spot, keyword choice is not the only...
New technology is creating voluminous opportunities for marketers—but the flood of new tech-propelled strategies makes it hard to home in what might be the best ones for your firm or business. According to new research from Gartner, artificial intelligence, customer...
In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements. This means advertisers must personalize...
A new study from data software firm Syncsort explores data quality and organizations’ confidence in data across their enterprise. Though most respondents rated their organization’s data quality either as “good” (38 percent) or “very good” (27 percent), the survey...
As cyberspace expands, the government is tightening regulations relating to security designed to protect people’s privacy. Last August, the GDPR went into effect in the European Union, designed to give consumers greater protection over their data by requiring...
Inbound marketing helps businesses succeed through combining quality content with digital tools. Most businesses who use inbound marketing report increased leads and conversions in the past six months, according to a new survey from portfolio website Visual Objects....