Despite coming from a variety of different domains, new insights of ecommerce experts from omnichannel marketing automation platform Omnisend reveals marketers today aren't doing enough for omnichannel customers. The firm interviewed experts within the industry on the...
For small businesses, marketing your brand can seem like a daunting challenge in the face of a competitive market. While new companies often don’t have the advertising budget of larger competitors, there are tools available that can help brands maximize their...
While artificial intelligence is the buzzword of the moment with everyone talking about its attributes and a future powered by AI, new research from digital transformation firm Orion Business Innovation aimed at testing the industry’s understanding of AI’s context and...
Can brands maneuver around ad-blocking technology? It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it. Ad blockers may be popular, but...
Nearly all small businesses (91 percent) plan to invest more in advertising in 2019, according to a new survey from business news and how-to website The Manifest. Annually, more than half of small businesses (57 percent) spend less than $50,000 on advertising, the...
Although the vast majority of small businesses (98 percent) claim to protect their app users' data, new research from B2B ratings and reviews firm Clutch reveals that most companies are not implementing the basic measures required for online security. According to the...
New research from account-based marketing (ABM) firm Demandbase, in conjunction with Salesforce Pardot and global research firm Demand Metric points to strong interest—and high expectations—in AI from B2B marketing and sales pros. Among study participants, 84 percent...
A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing...
In the ever-changing landscape of marketing, if you want to stay on top of your game and keep boosting your sales, you have to be fast. Faster than Lucky Luck and Flash Gordon together. And excuses like “Hey, I’m no marketing fortune teller” are not acceptable. That’s...
In an environment of increasing regulatory laws such as GDPR and CCPA, consent management is of growing importance as it provides companies the ability to continue their marketing efforts to customers—but how many companies are truly managing consent correctly? Last...
Under the mattress, in your phone or through your fingerprint? How close are we to adopting a cashless culture? New research from Origin, the independent research arm of creative marketing firm Hill Holliday, finds consumers grappling with the future of cash, cards,...
New marketing measurement research from Equifax’s Data-Driven Marketing (DDM) division and Forrester Consulting found that marketers with high measurement maturity earn approximately $4 for every dollar they spend on marketing measurement. In Leader Of The Pack: How...