Plenty of companies measure marketing and comms activities—but all too often, their measurement does not lead to useful actions, get shared broadly among teams, or inform strategic business decisions. The savviest organizations have raised their game in the discipline...
Consumers are harder to engage with today than ever before. Marketers should not be designing their personalization strategies as a series of one-off tactics, but rather as part of a cohesive experience that enhances each individual’s journey. New research from...
While blockchain implementation continues to increase across financial services, its transformational importance is starting to gain momentum across multiple sectors, including technology, life sciences, media, telecommunications and government, according to the newly...
The full ramifications of Google’s March 2019 algorithm update are not yet known. The purpose of the update was to refine user search queries to provide more accurate results for those queries, yet many websites reportedly suffered a drop in SEO ranking. But according...
Despite coming from a variety of different domains, new insights of ecommerce experts from omnichannel marketing automation platform Omnisend reveals marketers today aren't doing enough for omnichannel customers. The firm interviewed experts within the industry on the...
For small businesses, marketing your brand can seem like a daunting challenge in the face of a competitive market. While new companies often don’t have the advertising budget of larger competitors, there are tools available that can help brands maximize their...
While artificial intelligence is the buzzword of the moment with everyone talking about its attributes and a future powered by AI, new research from digital transformation firm Orion Business Innovation aimed at testing the industry’s understanding of AI’s context and...
Can brands maneuver around ad-blocking technology? It’s a definite challenge, but new research from creative portfolio site Visual Objects reveals there may still be marketing and advertising opportunities with consumers who use it. Ad blockers may be popular, but...
Nearly all small businesses (91 percent) plan to invest more in advertising in 2019, according to a new survey from business news and how-to website The Manifest. Annually, more than half of small businesses (57 percent) spend less than $50,000 on advertising, the...
Although the vast majority of small businesses (98 percent) claim to protect their app users' data, new research from B2B ratings and reviews firm Clutch reveals that most companies are not implementing the basic measures required for online security. According to the...
New research from account-based marketing (ABM) firm Demandbase, in conjunction with Salesforce Pardot and global research firm Demand Metric points to strong interest—and high expectations—in AI from B2B marketing and sales pros. Among study participants, 84 percent...
A new survey of small and medium business (SMB) owners from marketing automation software firm OutboundEngine offers insights on revenue growth and marketing efficacy, as well as stressors and preferences that inhibit the development and execution of marketing...