Can you hear the sleigh bells ringing and see the snow glistening? It’s that time of the year to be jolly and churn out some quality content. Find out what SEO tactics make or break your holiday campaign so you can bring in the traffic to your site. Dive into the...
Step by step guide to holiday marketing [infographic]
The holidays have officially arrived, and with it, the inevitable last-minute push to get products and services in front of the millions of shoppers who will be finding their way to stores this final shopping weekend before Christmas. But the fact is, this isn’t the...
Holiday promotions fail if marketers don’t collect preference data
Industry observers expect online sales this holiday season to rise 22 percent, according to Deloitte. This compares to 5 percent last year, where online holiday sales totaled $1.05 trillion. But many will miss out on this slice of the retail pie if they don’t listen...
How location tracking affects mobile apps—a Pokémon Go case study
New data from business news and how-to website The Manifest offers insight into how Pokémon Go has changed the way people interact with location tracking apps—and the potential privacy and safety risks users have while playing. Most Pokémon Go users encounter...
Is Amazon shifting toward ‘pay-to-play’—and what does it means for brands?
A new study from marketplace ad firm Quartile suggests that Amazon's focus on sponsored placements is transforming the ecommerce platform into a “pay to play” arena where brands must advertise to stand out in a competitive market. Quartile conducted its 5-day study...
Voice over trend predictions for 2019—and the impact on marketing
Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns? A new report from voice over products and services marketplace Voices.com, 2019 Future Trends in Marketing, Advertising and Voice Over, showcases the top trends the...
Marketers say Google is becoming the new local business homepage
Sixty-four percent of marketers who participated in a recent survey from SEO technology firm Moz about local search trends, strategies and tactics said that local search results on Google act as their business’s “homepage”—but one-third of them find local rankings too...
Closing the CX gap—why consumers say marketers are doing it wrong
Despite increasing investment from brands in marketing technology, nearly half of consumers say brands aren’t meeting their expectations when it comes to the customer experience (CX)—and even fewer remember the last time a brand exceeded expectations, according to...
Who wins the holidays—Apple iPhone or Samsung Galaxy?
Like many things in America, the smartphone world is solidly divided between iPhone loyalists and Samsung loyalists—but which phones will be selling out this holiday season? Not surprisingly, according to a new survey by loyalty-program firm Swagbucks, adults and...
Weber study finds Americans don’t really trust social media for health info
A new survey from comms giant Weber Shandwick profiling how U.S. adults access, use and feel about health-related information finds that most American social media users who regularly seek health information are concerned about incorrect or misleading medical...
Holiday generation gap—women’s shopping trends and economic outlook
As we approach the important holiday buying season, how do women feel about the state of the economy? A new survey of over 2,000 women from women’s influencer platform SheSpeaks and PR and digital marketing agency Lippe Taylor conducted this fall shows that only 3...
Blended spending—marketers are missing golden omnichannel opportunities
More than 80 percent of consumers in a new survey from ecommerce platform BigCommerce have purchased from Amazon’s marketplace in the past six months, compared to 65 percent who have made an in-store purchase from any retailer. That alone is reason enough for brands...


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