When it comes to email marketing optimization for your campaign, quite a number of things need to be considered. Arguably, the most important is to focus on the personalizing of the emails. This means that your emails need to be tailored to every particular person...
As businesses seek to compete on CX, marketers increasingly leverage customer problem resolution to offer a positive brand experience that leads to increased satisfaction and loyalty and potentially, sales. In effect, this approach integrates marketing and customer...
Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years. This finding comes from Intel’s Next 50 study of 1,000 consumers, conducted with...
New research from buy-side ad platform Sizmek reveals the extent of brand safety concerns among marketers, with 38 percent admitting to having delivered an ad on a controversial or unsafe web page. The study, which surveyed over 500 decision-making brand marketers...
As machine learning has become more widely adopted across industries, new research from insight-driven biz/tech learning firm O’Reilly set out to learn more about how companies approach and use this evolving tool. By surveying more than 11,000 data specialists across...
Voice search has become an important part of how consumers interact with restaurants—and it’s also an increasingly important part of restaurant marketing, according to new research from digital knowledge management firm Yext, which has released new survey data on how...
When choosing a logo design and color scheme, not many business owners tend to think deeply about how their choices might impact the success of their brand. In fact, a recent poll of small business owners found that 65 percent admitted "personal taste and preference"...
A new report from email marketing platform Campaign Monitor looks at the latest technology in email marketing, and provides an understanding of what strategies are working and what’s on the horizon for technology in the space. The report analyzes goals for...
Marketers' approach to data privacy is quickly evolving in the wake of GDPR—but perhaps not quickly enough. New research from account-based marketing firm Demandbase, in partnership with research firm Demand Metric, found that 23 percent of marketers surveyed were not...
Marketers have long relied on demographic information to identify, get to know, and predict the behavior of their customers. With the rise of big data, marketers not only have the opportunity to better predict consumers' behavior, but also to understand and respond to...
When it comes to the future of retail, many people would be inclined to think that the days of the high streets are over, and that online shopping is the way forward. It is true that the number of people who are heading online to do their shopping is on the rise, but...
As with any B2C brand, the best way for food retailers to gain an advantage over e-commerce companies and other competitors is to have a large, loyal customer base. New research reveals that to achieve this, it’s critical for them to take a next-generation approach to...