New research from financial services consultancy BAI uncovers data on trends in marketing and customer acquisition. The firm’s 2018 BAI Banking Outlook research study and recent webinar Reported results of a consumer survey seeking to understand what marketing efforts...
New research from performance advertising software firm Nanigans examines retail marketing leaders’ attitudes about their roles. The survey of 100 digital advertising decision-makers—including CMOs at some of the largest online retailers in the U.S—found that despite...
An epidemic of inauthentic products may be consuming the mindset of today’s American consumers, according to a recent Harris Poll on behalf of DNA-based authentication firm Applied DNA Sciences—roughly four in five Americans (79 percent) are concerned that products...
Businesses are confident that their digital marketing efforts are successful—according to a new survey from B2B research, ratings, and reviews firm Clutch, more than 80 percent of digital marketers believe their company's digital marketing is effective in increasing...
It’s refreshing to think your newest biz ideas will be the ones that best drive your revenue in the ensuing years—but is it realistic? Not according to new research from Accenture, which finds that even though a majority (54 percent) of C-level execs expect their new...
Today, only one in three AI projects are succeeding, and, perhaps more importantly, it is taking businesses more than six months to go from concept to production, reveals new research from unified analytics firm Databricks. The primary reasons behind these challenges...
Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications. The survey found that 56 percent of marketers...
New research from mobile engagement firm Leanplum confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention. "We used Leanplum to test the...
Media, advertising and commerce have historically had a symbiotic relationship. The equation was simple: customer sees an ad via media and buys a product via a retail outlet. Today, there is a growing friction between e-commerce and media platforms, which are both...
Whether you’re an executive at the source of product supply, in the engine room of shopper attraction, or at the point of commercial transaction, AI-enriched data analysis has now become essential to customer engagement success. Yet, one in four marketing, commerce...
More than half of marketers are finding it increasingly difficult to keep up with the rapid rate of martech innovation, according to a new study from public relations and digital marketing agency Walker Sands Communications. The firm’s latest report, Maximizing the...
What separates high performing email marketing programs from the rest of the pack? New research from email solutions provider Return Path, in partnership with global research firm Demand Metric, highlights the interplay of various aspects of email marketing, such as...