Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study from the Association of National Advertisers (ANA). The new...
New research of more than 300 marketers from Jumpshot, which unlocks walled garden data, uncovers the importance of data insights from within e-commerce marketplaces like Amazon, Target and Walmart.com. The big takeaway: respondents indicate they lack customer...
Despite the Cambridge Analytica incident and other privacy concerns, new research from marketing data foundation firm Acxiom, in partnership with the Data & Marketing Association (DMA), finds U.S. consumers are becoming more open to engaging in data exchanges in...
While the talk of AI is pervasive, new research from marketing and sales intelligence firm EverString and B2B marketing sales acceleration firm Heinz Marketing shows that B2B marketers are still just learning about the broad expectations of how AI will help achieve...
New Forrester research confirms it—U.S. brands are just plain mediocre when it comes to providing quality customer experiences. According to the org’s newly released U.S. 2018 Customer Experience Index rankings, no brand has risen to the top of Forrester's rankings...
New research from tech services and support firm Boomtown finds that technology is becoming an increasingly integral part of shopping and dining experiences for Americans—and in turn, technology successes and failures are seriously impacting whether consumers return...
New privacy, transparency and data-protection research from marketing automation tech firm Sailthru and SHIFT Communications highlights Americans' frustration with brand transparency—and indicates a strong desire for government regulation on how companies collect and...
Forty percent of consumers report “too many ads” as the biggest frustration when shopping on mobile devices, and 53 percent report the same on desktop, according to new data from voice of customer (VoC) platform Usabilla. In its new Retail Nightmare Report, the firm...
According to the results of the new 2018 World Cup Ad Performance Study from online experience firm Instart, more than two-thirds (70 percent) of Americans and Brits watching the World Cup are doing so live, with the Brits (81 percent) watching more live matches than...
New research from financial services PR and integrated marketing firm BackBay Communications reveals that more than six out of every 10 (63 percent) of the top 100 global private equity firms are producing content regularly, though at varying degrees of sophistication...
Digital initiatives will drive hiring of creative professionals in the second half of the year, new research from staffing firm The Creative Group shows. According to a survey of marketing and advertising hiring decision makers, the greatest need is for people with...
With the World Cup underway, and Wimbledon starting up in a couple of weeks, it’s an opportune time for brands to reach out and generate some engagement with fans. At first blush, the dining and drinking habits of football and tennis fans in the United Kingdom might...