Whether you’re an executive at the source of product supply, in the engine room of shopper attraction, or at the point of commercial transaction, AI-enriched data analysis has now become essential to customer engagement success. Yet, one in four marketing, commerce...
More than half of marketers are finding it increasingly difficult to keep up with the rapid rate of martech innovation, according to a new study from public relations and digital marketing agency Walker Sands Communications. The firm’s latest report, Maximizing the...
What separates high performing email marketing programs from the rest of the pack? New research from email solutions provider Return Path, in partnership with global research firm Demand Metric, highlights the interplay of various aspects of email marketing, such as...
Marketing expenditures on sponsorship have increased considerably over the past several years, but progress in measuring and assessing sponsorship’s business impact has been marginal, according to a new study from the Association of National Advertisers (ANA). The new...
New research of more than 300 marketers from Jumpshot, which unlocks walled garden data, uncovers the importance of data insights from within e-commerce marketplaces like Amazon, Target and Walmart.com. The big takeaway: respondents indicate they lack customer...
Despite the Cambridge Analytica incident and other privacy concerns, new research from marketing data foundation firm Acxiom, in partnership with the Data & Marketing Association (DMA), finds U.S. consumers are becoming more open to engaging in data exchanges in...
While the talk of AI is pervasive, new research from marketing and sales intelligence firm EverString and B2B marketing sales acceleration firm Heinz Marketing shows that B2B marketers are still just learning about the broad expectations of how AI will help achieve...
New Forrester research confirms it—U.S. brands are just plain mediocre when it comes to providing quality customer experiences. According to the org’s newly released U.S. 2018 Customer Experience Index rankings, no brand has risen to the top of Forrester's rankings...
New research from tech services and support firm Boomtown finds that technology is becoming an increasingly integral part of shopping and dining experiences for Americans—and in turn, technology successes and failures are seriously impacting whether consumers return...
New privacy, transparency and data-protection research from marketing automation tech firm Sailthru and SHIFT Communications highlights Americans' frustration with brand transparency—and indicates a strong desire for government regulation on how companies collect and...
Forty percent of consumers report “too many ads” as the biggest frustration when shopping on mobile devices, and 53 percent report the same on desktop, according to new data from voice of customer (VoC) platform Usabilla. In its new Retail Nightmare Report, the firm...
According to the results of the new 2018 World Cup Ad Performance Study from online experience firm Instart, more than two-thirds (70 percent) of Americans and Brits watching the World Cup are doing so live, with the Brits (81 percent) watching more live matches than...