The lure of AI is hard to resist, even for businesses that don’t have a clear plan for using it. The plan for many seems to be “buy it, deploy it, then figure it out along the way.” But the top performers are doing it differently—they are spending on their most...
As we move into another year of AI dominance, we are seeing the tech becoming ingrained into the very identity of consumer-facing brands and businesses—and consumers want to set some ground rules regarding ethics and bias with retailers before online shopping and...
The “E” in ESG gets plenty of attention as sustainability is such a high-profile worldwide concern for businesses and consumers alike. But with the introduction of both mandatory and voluntary ESG reporting requirements, company managers recognize the increasing...
The Fifth Estate has emerged in recent years as both a legitimate major source of news and information, as well as a major societal problem, allowing the spread of unsubstantiated and even malicious misinformation. This alternative but increasingly powerful media...
Large-scale sustainability initiatives are desperately needed if there’s any hope of combatting the climate crisis, and you can count the U.S. government out—the divisiveness there prohibits substantial action of any kind. Regardless, most business leaders believe...
The 2024 Connected Retail Experience Study: Focusing on Omnichannel Efficiency by Incisiv, conducted in collaboration with Verizon and Cisco, shows that retailers are actively seeking innovative technologies to revolutionize store efficiency, mitigate increasing...
Whether businesses survey customers, employees or other stakeholders, this method is the best way to find out what you need to know about your intended audience. But like virtually every other business and marketing process, the practice of surveying is adapting to a...
Disruption has become the norm in business over the last few years, and leaders are getting better at managing it after more than three years of volatility caused by the pandemic, supply chain instability, worker shortages, and inflation. But newly emerging factors...
It’s not surprising that consumers and clients are having a hard time feeling that their personal or business data is safe and secure when engaging or interacting with a brand or company these days—breaches have been common throughout the digital age, but with...
Corporate citizenship activities—which include corporate grants, employee volunteerism, education and community engagement, disaster aid, and racial injustice and equality support—are great ways to accomplish good things for US companies. With brand purpose...
As the challenges with digital transformation and AI integration continue to pile up, new research suggests a more organic core issue is the biggest obstacle brands and businesses face today—managing its people. The pandemic forced organizations to clearly define...
AI is making business leaders’ productivity dreams come true, but it’s also creating even loftier CX expectations—and brands need to stay aware of trending issues as they develop throughout this critical year of CX refinement. New research from experience management...