2023 has been a milestone year for business technology, with the arrival of generative AI reshaping operations and productivity levels for companies of all shapes and sizes worldwide. It’s almost exhausting to think about what awaits us in the coming year, but as AI...
Brand trust, purchase intent and AI: Privacy takes precedence as consumers say they will reward ethical data use in the age of AI
Even before AI gobbled up business leaders’ priority lists, data security and privacy were pressing problems for many brands and companies, and the wunderkind new tech has only made privacy shortfalls more dangerous—and consumers are paying attention. A new national...
Playing with fire: As generative AI sweeps into the enterprise, very few companies globally have addressed risks with employees
Spiderman said it best: With great power comes great responsibility. But so far, the opportunity that comes with harnessing the vast power of generative AI (GenAI) has more accurately been paired with grave recklessness. Even though nearly all (93 percent) companies...
Retail execs say they have AI figured out, but new research finds this overconfidence is leading to missed opportunities
If there is one word you don’t hear much when it comes to AI in business, it’s “certainty”—if anything, the opposite is usually the case. But that’s how many retail leaders feel about their AI acumen, according to new research from supply chain solutions firm Blue...
5 ways generative AI fosters and improves team collaboration
You probably don’t need to be told that AI has become a major factor in today's business world. While AI has been around for a while, the latest technology, generative AI, is changing the way teams collaborate. From its humble beginnings automating routine tasks, AI...
Ethics in technology: Do businesses have standards for generative AI use? Most execs aren’t even sure about their own companies
In case you missed it, brands and businesses worldwide have AI fever, and most are testing or already using generative AI (GenAI), with plans to deploy the tech on a wide scale. At just a year old, GenAI has perhaps the most vast potential of any emerging tech before...
AI trust takes another hit: As businesses rush in with few safeguards, online shoppers have renewed concerns about security
Brands and businesses across all industries are tripping over themselves in a rush to get AI into their operations to boost productivity, generate content, interact with shoppers, improve customer service and lots more. Most business leaders, and certainly...
AI super-users: New research asserts that about one-sixth of the general population uses generative AI every day—are you among them?
Businesses are hungry to get AI deployed across the organization to get their share of all those productivity perks and vast other benefits—but are they moving faster than consumers? The answer: yes and no. New research from AI CRM firm Salesforce released a survey of...
AI’s creativity impact: Large majority of marketing and creative leaders say generative AI is an essential part of their creative toolkit
Yes, generative AI can automate general workflow tasks, speak to clients and customers intelligibly, and churn out content at lightning speed. On the latter task, the resulting product tends to be boilerplate-style copy devoid of any personality or voice—in other...
Is your business AI reluctant? Early adopters are already seeing big results—and those that ‘wait and see’ may be left behind
When new technology emerges, it’s usually a smart idea to be patient and let your competitors be the “guinea pigs” to see how things actually play out. But this is not the case with AI, at least not any longer—the tech is advancing so fast, and early adopters have...
ChatGPT scams are increasing exponentially: How to avoid them
It should come as no surprise that AI can be a scamming goldmine for malicious e-predators, and businesses and consumers alike can easily fall prey to these evolving threats. New research from passwordless, phishing-resistant MFA provider Beyond Identity explores the...
The pros and cons of using AI tools for PR and media relations
Artificial intelligence is officially the buzzword of the year. Take any industry as an example. Marketing? They’re using artificial intelligence to personalize marketing campaigns. HR? They’re using AI-powered tools to write job descriptions. Sales? They’re using...












