The world around us is changing by the minute. In fact, every time you take a breath, a single breath, millions of transactions are occurring in cyberspace. Until this point in time, most transactions were part of an organized system of central banks, owned by...
New research from customer engagement solutions provider Waterfield Tech exploring the trends, challenges, aspirations and expectations around customer experience reveals that the broad adoption of conversational AI for CX has been crucially delayed—despite AI’s...
New research from modern data integration firm Fivetran shows that while 87 percent of organizations consider artificial intelligence vital to their business survival, 86 percent say they would struggle to fully trust AI to make all business decisions without human...
Have you ever wondered how well your marketing campaigns are really doing? Are people engaging with your content? Do they like it? If not, what can you do to change that? Social listening can help you answer all of these questions and more. By tracking conversations...
Although it may be a truism, knowing your audience and their preferences is the number one rule in PR and marketing. The importance of establishing a target audience and ways you can build your brand awareness by reaching out to them has, in recent years, become a...
Is AI the future of content marketing? It's a question that many marketers have. With so many people using AI to create and optimize their content, it may seem like the answer is "yes." But what does this mean for real-life human writers? What areas can't AI perform...
Public relations is an essential component of any company's branding and customer-facing presence. Traditionally, PR representatives and documents such as press releases have handled most of the PR work. With more people online than ever, technology has taken on more...
Whether you run a marketing and PR department or simply perform PR-related duties at work, you know how tough it can be to constantly create effective campaigns and marketing strategies. If you find yourself struggling with how to improve ROI, here are some helpful...
No organization looking to build its online presence can afford to ignore SEO. That includes PR professionals too who need to optimize their websites, whitepapers, press releases, thought leadership content, webinars, and social channels for improved visibility. Here...
PR-focused SaaS technology needs to bring real value to the table for teams tasked to do more with less. Communication and marketing professionals have seen their worlds upended in the past two years. As the pandemic set in, oftentimes the first teams on the budget...
When most people hear the words artificial intelligence, an array of science fiction heroes and villains immediately springs to mind. Managers often struggle to connect the possibilities of this new technology with anything grounded in today's world. In fact,...
It’s no big secret that many PR firms find it difficult to measure and demonstrate Return on Investment (ROI). In fact, some firms now have full-time staff members who do little more than track the engagement of their campaigns and report back the impact of PR on...