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The evolution of the media database

The evolution of the media database

Over the last several years, metrics around media contact databases have gone from an evaluation based solely on volume to one surrounding accuracy. As any PR professional who has been in the industry long enough remembers, printed guides used to be the go-to tools...

The Royals on Twitter: the who and where of their visit

The Royals on Twitter: the who and where of their visit

A week since the Royals have left Canada, and the Twitter storm has arguably come to its end. But while Will, Kate, George, and Charlotte were on Canadian soil, the storm raged. We at MediaMiser used our analysis software to analyze these tweets for mentions of where...