Over the last couple of weeks, publications have extensively covered the racist and sexist troll campaign waged against actress Leslie Jones, star of the new Ghostbusters film. While unwarranted attacks can’t be completely eliminated in a society that values free...
Amazing Race Canada S4E4: Is Emoji the Language of Marketing?
Having cut their TV teeth on Big Brother Canada, Jillian and Emmett are the famous ones in this year’s version of Amazing Race Canada. Season 4’s version of Hal and Joanne, if you will. Like Hal and Joanne ━ who were eliminated in Episode 5 of Season 1 ━ Jillian and...
Where did they go? Journalists on the move week of July 18
Notable journalist and media industry moves: Men’s Health: Men’s Health UK commissioning editor Dean Stattmann joins as deputy editor, digital projects. The Washington Post: business editor Greg Schneider moves to politics/government reporter in the Richmond bureau....
How to prepare consumer spokespersons for media interviews
An important element to an impactful news story is the human element which is why more and more reporters are incorporating the experiences of consumer spokespersons to enhance their story. While a subject matter expert voice is important and helps to provide...
Where did they go? Journalists on the move week of July 11
Notable journalist and media industry moves: Money: The Wall Street Journal wealth section editor Karen Damatio joins as assistant managing editor and will oversee retirement coverage. Veronica Quezada joins as audience engagement writer. Lauren Wood on boards as an...
Amazing Race Canada S4E3: Social media engagement is crucial – thanks, Captain Obvious
A funny thing happened last night when ARC left Canada’s shores: Twitter clammed up. Using our patented Enterprise software, MediaMiser was able to track all show-related tweets the day of airing, and found that the numbers were down by 32 per cent from Episode 2, and...
The Tenors go international at MLB All-Star Game
Image source: The Toronto Star It was the anthem heard ‘round the world--or, at least, crystal clear north of the border. As has been well-documented by now, a so-called “lone wolf” member of the Canadian singing quartet The Tenors went rogue last night, changing the...
Where did they go? Journalists on the move week of July 4
Notable journalist and media industry moves: Drug Store News: announces that Gina Acosta will be the new online news editor, replacing David Salazar, who becomes the associate editor, pharmacy. Latina Magazine: Interactive One managing editor Jada Gomez-Lacayo joins...
Amazing Race Canada S4E2: Calgary Mayor Nenshi, a one-man dream team of social promotion
Now in our fourth year of watching and analyzing the Amazing Race Canada, we’ve noticed a few things. One of these things is that, without fail, the second episode of each season attracts less social enthusiasm than the premiere. With all the promotion and...
Amazing Race Canada S4 E1: Who are the most popular contestants and sponsors in week 1?
The Amazing Race Canada’s fourth season premiered last Tuesday, June 28, which is early for the Amazing Race Canada. If this year’s Twitter engagement numbers are any indication, viewers were caught off guard. Every year, MediaMiser monitors the show on Twitter to...
Compared to Euro 2016, Copa America a media afterthought
Question: If someone (anyone) wins the Copa America, does anyone in North America even realize? Answer: If US and Canadian online news coverage is any indication, then probably not. A MediaMiser online news analysis of mentions of the Copa America–the South American...
Where did they go? Journalists on the move week of June 27
Notable journalist and media industry moves: CNBC: onboards former Investment News reporter Darla Mercado as a personal finance reporter. Cosmopolitan: Allure assistant beauty editor, Madeline Aberman, joins as associate beauty editor. The New York Times: BuzzFeed...







