When you’re a small company trying to get into the news, media placements are really just a numbers game. At some point, you can even start to predict how many pitches it will take per hit. If one in every 20 reporters finds your story compelling, but you know you...
When Bernie Sanders’ campaign manager, Jeff Weaver, recently explained to CNN that elderly voters “need more information” on his candidate, he could be excused if he was taking a veiled shot at the media in general. Because despite a new poll indicating Sanders would...
“Corporate social responsibility”, as a term, has the look of typical business-speak, doesn’t it? But don’t let that deceive you - CSR is not just another piece of jargon from the corporate world. For those new to the term, CSR “aims to embrace responsibility for...
It’s become something of a tradition here at MediaMiser to help children track the real Santa Claus on Twitter, so that they may tweet their Christmas desires to him in 140 characters or less. Over the last three years we’ve used Twitter to help determine which is the...
There has been an awakening. Have you felt it? Now that the Dec.16 embargo on reviews for the next chapter in the Star Wars film saga has expired, all media avenues are now flooded with review content. But in what may have been the most secretive marketing campaign in...
Star Wars: Battlefront was released on November 17 across all major video game platforms to much fanfare — fair share of criticism, as well. Initial reviews from both popular gaming critics and users alike were almost abysmal for a game that was so intensely hyped...
Corporate communications continues to evolve at break neck speed as innovative agencies, professionals and brands test new strategies and tactics to engage with key industry and media influencers. As we ponder what the future will hold for PR and media relations in...
I recently conducted a Twitter poll and asked a simple question: “Do you use a wire service for press release distribution?” One hundred percent of the responses replied no. Actually, there was only one response. So we can discard the scientific validity of the poll....
It’s a pretty powerful thing, that ‘like’ button. Especially when you’re an influencer with nearly 400,000 followers. Tampa Bay Lightning superstar forward and upcoming free agent Steven Stamkos discovered this fact -- again -- this week, after liking a TSN tweet...
During the holiday season, Santa Claus gets his fair share of media coverage. He seems to be everywhere – in the malls, local parades, on Twitter and even in the news. Seems like a lot of running around for a guy who will circle the globe in 24 hours, handing out...
As technology shifts, our approach to job hunting has shifted as well. This is something very front and center with me as I sit staring at an inbox full of resumes for a newly opened position. Most of the mainstream job sites produce two PDFs when someone applies for...
It has been an exciting and action-packed couple of months for video game fans after a long, dry summer, with several high-profile releases in November and December including Call of Duty: Black Ops III and Fallout 4. This is the time of year many game publishers...