For many agencies, white-label advertising is not about trends or buzzwords; it’s about survival and growth. Clients want full-service solutions, clear reporting, and fast results, but very few agencies want to build their own ad tech from scratch. That’s where white-label advertising platforms come into play.
Instead of reinventing the wheel, agencies can rely on off-the-shelf technology, brand it as their own, and focus on strategy and performance. Below, we review the best white-label marketing platforms. We considered how much control agencies have, whether branding is truly flexible, how well programmatic advertising is supported, and how realistic these solutions are for day-to-day work.
1. Attekmi — Built for Agencies That Want Full Control
Attekmi stands out because white labeling isn’t an add-on; it’s the core idea behind the platform. The company offers a complete white-label ad network designed specifically for agencies, media buyers, and ad-focused businesses that want to operate under their own brand without technical compromises.
One of Attekmi’s main advantages is the freedom it gives agencies to build their own brand. Partners can work under their own domain, use their own design, logo, and naming style. From a technical standpoint, Attekmi is designed to make programmatic advertising easier to manage. The platform already includes integrated demand sources and supports real-time bidding. This means agencies can launch and scale campaigns from one place, without switching between different external tools. All key processes are centralized, which saves time, reduces routine work, and helps teams focus on strategy and performance instead of technical details.
Attekmi also offers strong reporting capabilities. This makes reporting easier to understand and helps maintain transparency. Thanks to its combination of branding flexibility, solid technology, and reliable support, Attekmi is often mentioned among the best white-label marketing platforms. It is a strong option for agencies that want more control over their services and are focused on building long-term, independent growth.
2. Adzerk (Kevel) — Freedom for Custom Builds
Adzerk, now operating under the name Kevel, uses a different approach compared to classic white-label advertising platforms. Instead of offering a basic interface that agencies can immediately start using, Kevel focuses on providing unique, flexible APIs. These APIs allow businesses to build their own custom advertising systems based on specific needs and workflows.
This is a great platform for companies that have deep development resources or access to technical experts. These teams will be able to decide exactly how ads appear, how campaigns are structured, how targeting works, and how performance data is displayed. Every part of the system can be customized, from design and user experience to branding.
Since Kevel does not provide a finished user interface, agencies must invest time and effort into development, maintenance, and updates. For technically mature teams that want maximum control, Kevel can be a powerful foundation. Because of this flexibility, Kevel is often listed among the top white-label marketing platforms for companies that want complete control over their ad infrastructure.
3. Broadstreet Ads — A Simple Option for Local Markets
Broadstreet Ads focuses on usability and simplicity. It’s commonly used by agencies working with local publishers, regional businesses, and niche audiences, where overly complex tools can become a problem. The platform offers white-label reporting, straightforward campaign setup, and support for common ad formats. It does not aim to compete with enterprise-level programmatic platforms, and that’s exactly why many agencies like it.
For teams that value clarity and ease of use, Broadstreet Ads remains one of the top white-label advertising companies on the market.
4. The Trade Desk — Enterprise Programmatic at Scale
The Trade Desk is one of the most recognized names among the best programmatic advertising companies. It operates as a large DSP and is widely used by agencies managing high-budget and global campaigns. It’s not a classic white-label platform, per se. However, many agencies integrate The Trade Desk into their service offering and position it as part of their internal advertising stack.
Its key strengths include access to premium inventory, advanced targeting options, and powerful optimization algorithms. Brand flexibility is limited, but performance and reach often exceed this limitation for enterprise customers.
5. Simpli.fi — Programmatic with a Local Focus
Last but not least on our list of the top 5 programmatic advertising platforms is Simpli.fi. They are known for assisting agencies in managing hyper-local programmatic advertising campaigns. Today, these are in high demand for any project that involves strict geo-targeting.
The platform is multi-format, supporting display, mobile, video, and connected TV, making it an excellent tool for handling a variety of campaigns. It is very versatile, allowing the agency to perform well on behalf of the client, no matter how customized the tool is on the backend.
In general, Simpli.fi is definitely a strong option for agencies seeking robust programmatic advertising with no complicated processes. With its excellent local targeting capabilities and reporting system suitable for white-label business models, Simpli.fi proudly stands out as one of the top white-label advertising companies.
Conclusion
White-label advertising platforms are far from being a one-size-fits-all thing. While certain advertising firms require extreme flexibility, others may prioritize ease of use. Besides, the choice between the two platforms may depend on their relevance to specific goals and on certain technical abilities.
Among these best white-label marketing platforms, Attekmi stands out for agencies that want a fully branded advertising product with strong programmatic support and real onboarding assistance. The other platforms on this list serve different needs, from custom-built systems to enterprise-level programmatic buying.
