How PR teams can manage public perception around agricultural land use
‘The best way to find out if you can trust somebody is to trust them.’ – Ernest Hemingway Few words capture the quiet intensity at the heart of the land use discussions better than Hemingway’s writing. For PR teams, trust plays a central role in shaping public...
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Crisis Comms & Media Monitoring
Summertime marketing: 7 ways to combat the lull
As a marketer, you can feel the effects of summer approaching—out-of-office replies become plentiful, and engagement begins to wane on pieces that once saw a blooming number of form submissions and call-to-action clicks. Before you know it, you’re in the middle of it:...
Media monitoring and higher education
1964 was an interesting year for education administration. In a time when the men and women of Harvard College and Radcliffe College were only allowed to interact under certain pretenses, at certain hours, Harvard Dean John U. Monro claimed that parietal rules were...
DIY: A guide to keyword monitoring
Monitoring traditional and social media can be an intimidating task, especially if you have no idea how to go about it. Monitoring for mentions of your company is usually a great place to start, but what about that spokesperson who seems to get a lot of press, or that...
PR Tech & AI
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Content & Media Relations
The reality of Generative AI engagement: 9 in 10 CEOs are waiting to move past the hype, or are just experimenting in small ways
There was so much hype and excitement about Generative AI throughout most of 2023 that most other business innovations were either put aside or occurred in relative silence. It was widely reported by media outlets and sites (including this one) that the mad rush to...
Generative AI use may not guarantee quick productivity gains—new research suggests these benefits are still several years away for most
Business leaders were foaming at the mouth just a few months ago when AI’s promise of uber-productivity was dangled in front of them. And some of the earliest adopters have even seen the promise becoming reality in the meantime. But new research from management...
Technology vision 2024: As tech becomes more ‘human by design,’ companies will reach new frontiers in business and beyond
Perhaps like never before, the world is in the midst of a massive technology shift, as AI and other disruptive technologies become “human by design”—much more human-like and intuitive for people to use—and usher in a new era of unprecedented productivity and...