Agent AI for PR teams: How autonomous workflows are redefining media outreach
The pace of modern PR is relentless. Your media list is outdated before the ink dries. Journalists ghost pitches by the dozen. And inboxes? Flooded. The traditional media outreach process, research, draft, follow-up, and repeat, hasn’t scaled with the speed or scope...
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Content & Media Relations
5 blogging SEO tips to help increase your readership
Blogs aren’t going out of style anytime soon, despite what the internet would have you believe. While social media platforms like Instagram and content formats like video are soaring, blogs are still an effective content marketing and communication medium. Recent...
Content marketing’s post-COVID shift: What communicators need to know
The COVID-19 pandemic has radically changed the lives of everyone and has re-shaped the marketing landscape, among other things, making marketers find new strategies—not just for the challenges during the pandemic but also the post-COVID challenges a brand will face....
8 tips for a more effective media interview
Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your TV interview might be boiled down to a seven-second quote. Your 10-minute interview with a...