How social media is reshaping patient engagement, from TikTok to telehealth
TikTok has taken over the internet, reaching billions of users and reshaping how people consume information. Healthcare is no exception. What once relied on traditional channels like in-person consultations, brochures, and websites has now expanded into short-form...
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Crisis Comms & Media Monitoring
Recovering from a PR nightmare: 11 steps brands and businesses can take
No matter how big or small your business is, at some point, you're going to face a public relations crisis. A PR nightmare is a scenario where something that was supposed to go smoothly goes wrong. It's often the result of poor planning and can be caused by everything...
2021 PR disasters in review—3 examples of crisis mismanagement
The list of everything going on in the world right now—from the pandemic to civil unrest and navigating through severe weather seasons—is endless. This set of events has had an overwhelming effect on people, and in these situations it is not always easy for...
3 media relations best practices for healthcare PR pros
Having a successful healthcare public relations strategy means balancing both traditional marketing efforts as well as digital marketing and PR strategies. Gone are the days when PR only amounted to sending out press releases to media outlets. These days it’s a lot...
PR Tech & AI
AI-powered cyberattacks are more sophisticated than ever—and leaders are unprepared for the new wave of threat vectors
Cyberattacks have posed a red-alarm level of crisis threat for some time now, but the rise of AI has not only expanded business possibilities, it has given e-predators a similarly unlimited capacity to instigate attacks—and companies have never been more vulnerable,...
Ethics and compliance: In an age of AI, remote work, and new regulations, ethics programs turn focus to risk mitigation and analysis
In the rapidly changing workplace environment, companies are choosing to prioritize managing and avoiding risk in their ethics and compliance (E&C) decisions, reveals a news study from E&C solutions firm LRN Corporation. The research found that risk mitigation...
How AI enhances video accessibility: Businesses are leveraging AI to make video content more inclusive, engaging, and far-reaching
Like everything else in its path, AI is reshaping how companies are making marketing videos more inclusive and accessible. New research from business video marketing platform Wistia reveals that the use of AI to enhance video accessibility dramatically increased in...
Content & Media Relations
The DeepSeek Disruption: NVIDIA’s Biggest AI Challenge Yet?
In the ever-evolving world of artificial intelligence and semiconductor technology, NVIDIA has long been at the forefront, pushing the boundaries of GPU capabilities and AI-driven computing. However, recent events have put the company under an intense spotlight, as a...
Crafting connections: The evolution of alcohol marketing agencies in a changing landscape
The landscape of alcohol marketing has undergone a seismic shift in recent years. From traditional billboards and print ads to digital campaigns and experiential marketing, agencies that specialize in promoting alcoholic beverages are constantly evolving to meet the...
AI is a new trick for PR. Let’s not be old dogs.
Helping companies navigate new situations, new technology, managing communication challenges, or educating audiences is nothing new to the PR world. But why does it feel so different with AI? I’m not sure I’m supposed to say this, but it’s been 25 years in this...