The difference between proactive PR and reactive PR—and how to reach out to audiences with these strategies
If you’ve worked in comms long enough, you’ve lived on both sides of the equation: The carefully orchestrated campaign that lands where you intended. And then, the 4:00 a.m. scramble to draft a holding statement before a headline spirals. So, which communication...
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Crisis Comms & Media Monitoring
PR crisis management for eCommerce businesses: Tips and strategies
You’ve worked hard to establish a trustworthy identity for your eCommerce brand and lead it to the success that it is today. So, what happens when a PR crisis strikes, and you suddenly face a disaster threatening to undo everything you’ve worked so hard to build? In a...
The Disruption Resiliency Gap: Even after years of operational chaos, execs still aren’t prepared
More than half (53 percent) of executives in a new survey admit their company is not where it should be when it comes to resiliency—and this despite three straight years of pivoting amid ongoing disruption and economic ambiguity, new research from business analytics...
3 PR disasters the finance industry needs to be prepared for in 2023
Today, financial services are progressing at incredible rates, with advanced technologies heightening efficiency and scalability. However, with the current geopolitical situation in Europe and runaway inflation becoming prominent issues, the financial sector in the UK...
PR Tech & AI
Big AI is here: Many businesses in the US and UK are upping their investments to $25 million this year, despite privacy and talent concerns
Let it be officially said: the era of Big AI has arrived, evident in the deeper-pockets investments many businesses are now making in the revolutionary (yes, AI is worthy of the buzzword) and powerful technology. New research from tech consulting firm Searce shows an...
New research affirms the need for AI regulation in the US—but also reveals a notable lack of trust in the U.S. Government’s approach to AI regulation
AI needs oversight—almost all tech and data execs have said as much—and new research from data intelligence firm Collibra affirms this, finding that virtually all respondents (99 percent) cite threats necessitating AI regulation in the US. However, the survey data...
The chatbot’s Achilles’ heel: More than half of US businesses use AI in customer service, but the biggest obstacle remains the same—winning consumer trust
Trust has been generative AI’s most formidable foe since the wunderkind tech first became a business tool. Consumers just can’t seem to cross that bridge when it comes to customer service, even with the businesses they’ve known and trusted for years. Chatbots got off...
Content & Media Relations
Hoxton, Four Seasons & Hotel Indigo: Hospitality PR campaigns that worked—and what they did right
Travel public relations (PR) in the hospitality industry is essential for generating buzz, building trust, and fostering lasting relationships with customers. For hotels, a successful PR campaign can make the difference between standing out in a crowded market and...
8 ways AI-powered PR is changing B2B communications strategies
AI-powered PR is assisting businesses in tracking brand mentions, predicting media trends and creating engaging content. Whether you are writing a press release or finding the best journalists to pitch a story, AI is making PR smarter, faster and more effective. In...
The ultimate guide to AI video generators: 12 myths vs. facts
In today’s fast-paced digital world, video content is king. Whether you’re a content creator, marketer, or entrepreneur, producing high-quality videos quickly can be challenging. This is where a free AI video generator comes in, offering an effortless way to create...