Nike, NBA & Dapper Labs: Successful collectibles digital marketing
In 2025, digital marketing has evolved far beyond traditional banners, pop-up ads, and social media campaigns. Brands are increasingly leveraging digital collectibles—often in the form of NFTs (non-fungible tokens)—to engage customers, promote brand loyalty, and...
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Crisis Comms & Media Monitoring
5 powerful reasons why social listening is crucial for PR success
Public relations is no longer limited to TV and newspapers, it now involves real-time online communication and connections. Brands today must listen to consumers rather than merely speak at them. Millions of discussions occur every day on review sites, blogs, forums,...
Belichick’s worst call: No hoodie can cover a PR breakdown like this
Bill Belichick has never been a media darling. Ornery, unhelpful, bored, antagonistic are better ways to describe his relationship with the media. But his recent CBS Sunday Morning interview even caught the attention of people who don’t follow sports. And it wasn’t...
How to use AI-powered media monitoring to stay ahead of PR crises
The volume of content circulating across platforms isn’t slowing down, and neither are the expectations. Leadership wants early warnings of a PR crisis. Stakeholders expect transparency. And your crisis team is expected to catch everything, explain what matters,...
PR Tech & AI
8 ways AI-powered PR is changing B2B communications strategies
AI-powered PR is assisting businesses in tracking brand mentions, predicting media trends and creating engaging content. Whether you are writing a press release or finding the best journalists to pitch a story, AI is making PR smarter, faster and more effective. In...
The ultimate guide to AI video generators: 12 myths vs. facts
In today’s fast-paced digital world, video content is king. Whether you’re a content creator, marketer, or entrepreneur, producing high-quality videos quickly can be challenging. This is where a free AI video generator comes in, offering an effortless way to create...
Adverse media-screening AI’s role in enhancing compliance
Companies must follow an increasing series of regulatory standards as the rules keep changing. A main challenge for companies is anticipating risks that come from negative media or adverse events. Businesses from all industries depend on adverse media-screening AI...
Content & Media Relations
Predictive analytics in content marketing: How to leverage AI for better insights
In the dynamic realm of digital marketing, staying ahead of emerging trends and understanding consumer behavior is crucial for success. Predictive analytics, a branch of advanced analytics powered by artificial intelligence, is revolutionizing how marketers anticipate...
How local businesses shape the PR landscape of major cities: A global perspective
In the globalized world of public relations, local businesses often serve as the unsung architects of a city's image. While multinational corporations and government initiatives frequently dominate headlines, it's the local enterprises that infuse authenticity,...
The rise of micro-newsrooms: Why PR teams are creating their own media hubs—and how to build your own
There's no denying the rise of micro-newsrooms, where public relations and marketing communication teams are creating their own media hubs. They establish their outlets to promote their brands, engage with various stakeholders, and achieve business growth and success....