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Larry Alton

Larry Alton
Larry Alton is a freelance tech and computer writer
8 social media skills you should master in 2023

8 social media skills you should master in 2023

Over the next few years, social media is only going to become more important. If you want to stay ahead of the curve, you need to start mastering some key skills now. In this article, we will discuss some of the most important social media skills that you should focus...

How to create a smoother onboarding process for new PR hires

How to create a smoother onboarding process for new PR hires

Hiring new employees is an exciting opportunity to flesh out your PR team, but the onboarding process can often slow things down. With a faster, more efficient, and more thorough onboarding process, you’ll be able to welcome your new employees better—and help them...

Why marketing and PR teams benefit from teambuilding events

Why marketing and PR teams benefit from teambuilding events

If you want to improve bonding and productivity within your marketing or PR team, you should consider using teambuilding events. But how exactly do teambuilding events work? Why are they so beneficial? And how can your business start using them to build camaraderie?...

How to conduct background checks on new PR hires

How to conduct background checks on new PR hires

Before you welcome a new hire onto your PR or marketing team, it's important to do a background check. You want to make sure that all your marketing and PR employees are who they say they are and that they're going to do a good job. This is a simple and typically...

How your cybersecurity habits affect your company’s reputation

How your cybersecurity habits affect your company’s reputation

Does your company have a strong cybersecurity policy in place? What would happen if your company became the target of a cyberattack that resulted in a data breach? Would you recover easily with minimal damage to your customers, or would it be devastating? It only...

How to manage your reputation when an employee files a lawsuit

How to manage your reputation when an employee files a lawsuit

When an employee files a lawsuit against your company, you’ll need to act quickly and wisely to manage your company’s reputation. It doesn’t take much for an organization’s reputation to suffer during a legal dispute, no matter how the courts rule. Ideally, employees...

Why confidence is so important in video (and how to improve yours)

Why confidence is so important in video (and how to improve yours)

Whatever kind of video you're creating for streaming, you should know that your confidence is important. Demonstrating confidence in the context of a marketing video, a seminar, or even just a video conversation with your coworkers can make the difference between...

4 ways PPC can be used as part of a PR strategy

4 ways PPC can be used as part of a PR strategy

As PR professionals, we’re always looking for additional ways to generate exposure at scale without blowing through our already-limited budgets. Truth be told, there are a very limited number of tools at our disposal. However, every now and then, you’ll run across a...

4 ways that video marketing boosts your brand

4 ways that video marketing boosts your brand

Looking for ways to strengthen your brand’s reputation in the world? Consider video marketing. Consumers are more easily influenced by video than any other marketing method. In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced...

Crisis maintenance: How to properly handle a workplace accident

Crisis maintenance: How to properly handle a workplace accident

A workplace accident can be devastating for a business’s reputation, on top of hurting whoever’s involved. If not handled responsibly, your injured worker could face much more damage and harm, your business will have to shell out more money, and on top of that, you...

8 forward-looking tips for advancing your digital marketing career

8 forward-looking tips for advancing your digital marketing career

Digital marketing is an in-demand career field, and a potentially lucrative one, with countless opportunities for personal evolution. If you want to keep making more money and earning more influence, you’ll need to work to advance yourself. Here are the best ways to...