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Larry Alton

Larry Alton
Larry Alton is a freelance tech and computer writer
What PR needs to know about information security risk assessment

What PR needs to know about information security risk assessment

Keeping records and data secure is vital for any business. History has shown us that a single data breach can have a tremendous impact on public relations. Additionally, depending on the nature of a breach, allowing data to leak can result in fines for non-compliance...

How to choose the best transcription service for your PR team

How to choose the best transcription service for your PR team

There are many reasons PR teams may require the services of transcription professionals at various times. For instance, if speeches or addresses are delivered and recorded at PR events, it may be necessary to hire someone to transcribe them, so the text can be...

The PR implications of personal injury claims for businesses

The PR implications of personal injury claims for businesses

If you own a business, it’s critical that you take reasonable steps to guard against someone (whether they be an employee or customer) being injured as a result of your negligence. This is simply a matter of ethics. While sometimes accidents may occur through no fault...

3 reasons corporate accountants belong in PR strategizing

3 reasons corporate accountants belong in PR strategizing

When developing a business’ marketing and PR campaigns, it’s often wise to involve team members who may not necessarily belong to marketing or PR departments. Sometimes, however, business owners and managers overlook certain team members who could contribute valuable...

PR positioning: 5 ways to appeal to the disability market

PR positioning: 5 ways to appeal to the disability market

About one in five people in the U.S. have a disability. Companies can do well if they target their marketing and public relations efforts to this growing market. Some ways to do this are highlighted below, and there are options to improve and enhance your public...

5 ways to leverage LinkedIn as an effective PR tool

5 ways to leverage LinkedIn as an effective PR tool

When you think about different PR tools and platforms, LinkedIn probably isn’t the first one that comes to mind. But over the past year, it’s quickly transformed into one of the best vehicles for promoting your brand and engaging your audience. Learn how to use it...

How customer experience affects your brand reputation

How customer experience affects your brand reputation

As a brand, your reputation is everything. If your brand is known for being consistently helpful, honest, and fair, you’re going to earn far more customers—and keep the ones you have. Most brands attempt to build their reputation through marketing and advertising...

4 ways to bring your team together for a united PR front

4 ways to bring your team together for a united PR front

Good PR doesn’t happen by accident—it’s an outflow of a cohesive and united team. Thus if you want your PR and marketing to be consistent and on-brand, it all starts with intentionally unifying your team around the right ideas. Do you know where to begin? There are a...

5 tips for running a 100% remote business after COVID

5 tips for running a 100% remote business after COVID

Millions of businesses have been forced to lock their office doors and transition to remote teams. And while this pandemic will eventually end, it’s possible that many of these businesses, including yours, will never return to the traditional office. Are you prepared...

6 ways to measure the results of a PR campaign

6 ways to measure the results of a PR campaign

PR is a tricky field. Hypothetically, PR campaigns are great ways to improve the public image and recognizability of your brand, but how can you tell whether they’re working? Some of the results of your campaign, such as heightened brand recognition in the general...

7 tips for optimizing your reputation with a client

7 tips for optimizing your reputation with a client

There are many marketing and PR strategies that can improve your brand reputation overall, given months of time to develop. But how can you improve your reputation with a single client? Improving your reputation with an individual client can have a variety of positive...