Blockchain technology is kickstarting the next technological revolution, and innovators everywhere are looking for a way to cash in. Whether you're building a new web 3 project, a new cryptocurrency, or a specific tool to monitor Solana’s price increase, it’s vital to...
4 ways the right PR strategy can help you access your target audience
No matter what industry you’re in, the internet is already talking about anything and everything relevant to your brand. If you don’t have a solid public relations strategy, you might be missing your chance to join in on the conversation. In order to reach new...
How to transition to a career in PR, and the opportunities and challenges there
Public relations is a field that appeals to people who want to communicate and connect with others, but it can be a hard business to break into, especially if you don't have the background or education necessary to thrive in this environment. How do you transition to...
5 tips for taking your customer experience to the next level in 2024
In today's fiercely competitive business world, providing an exceptional customer experience isn't just a differentiator; it's a requirement. Either your customer experience is an advantage or a detriment—there is nothing neutral about this key battleground. Customer...
How PR and customer service connect—and how they benefit each other
Customer service and public relations have a lot in common. They both shape people’s opinions about your business and can be intentionally leveraged to support your success. The difference is that customer service applies to your customer base and PR shapes the...
Why SEO is a necessary component of modern PR strategy
Search engine optimization and public relations are complementary strategies. Building your search visibility can help you achieve greater PR results, and greater PR results can help you rise in search engine rankings. The question is, are these strategies merely...
7 strategic steps for optimizing PR during an M&A
In business, a merger and acquisition (M&A) is a common way for two companies to join forces in a mutually beneficial way. Typically, a larger company will acquire a smaller one to gain its business assets. The smaller company, in turn, views the transaction as a...
4 ways an outdated website can hurt your business
How old is your website’s design? Has it been five, 10 or 15 years since you’ve made an update? If your website is old, the design is probably outdated. At first, it might not seem like a big deal to have an outdated design. Many businesses have websites that haven’t...
7 steps to announce (and celebrate) the launch of a new website
Creating and launching a new website is an impressive milestone, and announcing it is a great PR opportunity. However, with so many potential angles and marketing strategies to use, it's natural to feel intimidated. What are the best ways to announce and celebrate the...
5 tips for finding and recruiting top-notch PR writers
If you want to see better results in your PR and marketing campaigns, you need great copywriters to write compelling copy. Skilled writers who fit in with the rest of your organization will have an easier time collaborating in teams and producing materials that get...
How your paid ads can be part of your PR strategy
When you think of your paid ad campaign, you probably perceive your ads as the fastest way to generate traffic to your website to get new leads and conversions. While this is true, there’s another side to paid ads that you may not have considered: paid ads can help...
8 social media skills you should master in 2023
Over the next few years, social media is only going to become more important. If you want to stay ahead of the curve, you need to start mastering some key skills now. In this article, we will discuss some of the most important social media skills that you should focus...