Larry Alton

Larry Alton
Larry Alton is a freelance tech and computer writer
First impression PR session—4 tips for looking better at events

First impression PR session—4 tips for looking better at events

Although you naturally hope that people will assess your company based on its excellent products and services, at first they’re more likely to focus on your appearance alone. It can take only a few seconds to create a first impression that’s less than sterling, and...

7 actionable ways to build hype for your brand’s next event

7 actionable ways to build hype for your brand’s next event

When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful. Hype can be defined simply as interest in your event, with greater hype...

Segmentation vs. personalization—can your marketing use both?

Segmentation vs. personalization—can your marketing use both?

Good marketing is all about communication, and Millennials, many of whom are now approaching their 40s, have raised the bar for companies—research shows that today there’s a “strong and growing consumer desire for personalized expertise.” In other words, customers...

How to ensure your employees properly represent your brand

How to ensure your employees properly represent your brand

When you see a new post on your company’s social media page, can you tell which of your employees was responsible for writing it? On the surface, this doesn’t seem important. After all, as long as the message reaches your target audience and doesn’t harm your brand’s...

Real estate PR—how to improve your reputation as a landlord

Real estate PR—how to improve your reputation as a landlord

If you plan on managing a rental property (or more than one), you should know that your reputation matters. How you’re perceived, both by your current tenants and your prospective ones, could impact your stream of revenue and how you’re able to grow your business in...

The 6 types of traffic good PR can bring you

The 6 types of traffic good PR can bring you

Public relations is one of the best overall strategies you can incorporate into your business. It can help you improve your reputation, get ahead of bad news and scandals, and maintain a relationship with the media and your customer base alike. But most importantly,...

Is brand loyalty dead? Here are 3 ways you can resurrect it.

Is brand loyalty dead? Here are 3 ways you can resurrect it.

It used to be that companies enjoyed customers for life—even in competitive industries with lots of others offering similar products. But this is no longer true. Today’s customers are much more likely to jump from brand to brand, which creates quite the conundrum for...

The role of humanization in successful PR campaigns

The role of humanization in successful PR campaigns

One of a business’s biggest hurdles is “relatability.” In order for people to connect with your brand, they have to understand it and see it as human. Fortunately, you should be able to humanize your company through strategic PR and marketing. Humanizing your brand to...

The importance of a good first impression in personal branding

The importance of a good first impression in personal branding

When building a personal brand, there are multiple ways of looking at things. First off, there’s the top-down view where you create big-picture branding strategies about how you want to be viewed by your industry. But what’s even more important is the micro-level...

External PR consultants bring key field knowledge

External PR consultants bring key field knowledge

By Larry Alton, Freelance Writer There’s more than one way to take on corporate PR. You can build an internal team, hire external consultants, or combine the two. In many cases, companies think it’s a good idea to stick with internal staff—after all, who understands...