Whatever kind of video you're creating for streaming, you should know that your confidence is important. Demonstrating confidence in the context of a marketing video, a seminar, or even just a video conversation with your coworkers can make the difference between...
As PR professionals, we’re always looking for additional ways to generate exposure at scale without blowing through our already-limited budgets. Truth be told, there are a very limited number of tools at our disposal. However, every now and then, you’ll run across a...
Looking for ways to strengthen your brand’s reputation in the world? Consider video marketing. Consumers are more easily influenced by video than any other marketing method. In fact, 70 percent of YouTube viewers acknowledged making a purchase after being introduced...
A workplace accident can be devastating for a business’s reputation, on top of hurting whoever’s involved. If not handled responsibly, your injured worker could face much more damage and harm, your business will have to shell out more money, and on top of that, you...
Digital marketing is an in-demand career field, and a potentially lucrative one, with countless opportunities for personal evolution. If you want to keep making more money and earning more influence, you’ll need to work to advance yourself. Here are the best ways to...
Most companies now have a customer experience strategy that leans heavily on digital interactions, such as online customer support, social media interactions, and digital advertising. There are many advantages to this approach. For starters, digital customer...
Virtually all businesses and organizations in the digital age need an online presence in order to thrive. If you work in PR, part of your job may involve managing the online presence of your employer or clients. One way you can accomplish this more effectively is to...
When you have experience working in public relations and marketing, you need to be strategic when creating your resume. On one hand, your skills are easily transferable between positions, and your accomplishments in both departments can be relevant to a potential...
A strong resume can play a significant role in whether or not you land a job. However, it’s important to remember that the qualities of the most impressive resume for a given job-seeker can vary depending on the type of job they’re applying for, along with the overall...
Keeping records and data secure is vital for any business. History has shown us that a single data breach can have a tremendous impact on public relations. Additionally, depending on the nature of a breach, allowing data to leak can result in fines for non-compliance...
There are many reasons PR teams may require the services of transcription professionals at various times. For instance, if speeches or addresses are delivered and recorded at PR events, it may be necessary to hire someone to transcribe them, so the text can be...
If you own a business, it’s critical that you take reasonable steps to guard against someone (whether they be an employee or customer) being injured as a result of your negligence. This is simply a matter of ethics. While sometimes accidents may occur through no fault...