Larry Alton

Larry Alton
Larry Alton is a freelance tech and computer writer
6 variables to consider when planning marketing strategies

6 variables to consider when planning marketing strategies

Certain marketing and communications strategies seem generally effective, capable of generating a higher ROI than other strategies. But can the same cluster of effective strategies be used equally effectively across the board? In other words, can two companies from...

4 behind-the-scenes ways to improve the customer opinion

4 behind-the-scenes ways to improve the customer opinion

There are many things you can do to improve the customer’s impression of your business, many of which occur in plain sight. However, there are even more things you can do to improve the customer opinion behind the scenes. Rebekah Iliff, an entrepreneur, writer, and...

5 ways PR firms can enhance security

5 ways PR firms can enhance security

No business is immune from the cyber security threats that exist in today’s business world. The threats seem to be growing by the day, which leaves everyone wondering how to proceed. However, some companies face greater risks as a result of the work they do—and public...

Branding luxury real estate—insights and inspiration from the experts

Branding luxury real estate—insights and inspiration from the experts

Branding a real estate company, or even an individual building, isn’t just about sales, but about a company making its mark on a city, particularly when it comes to providing a common experience across properties. The companies that are good at branding find success...

What #MeToo reputation recovery can teach us about PR

What #MeToo reputation recovery can teach us about PR

The #MeToo movement has many faces. It’s a fight about consent, about gender relations, and about the ways money can act as a shield, but that’s not all. From a public relations perspective, #MeToo is about the power of an individual’s reputation and whether, having...

Civic PR—4 ways to improve PR for your city 

Civic PR—4 ways to improve PR for your city 

Public relations is a term often associated with businesses or corporations trying to improve their image. However, it also applies to cities. As a city administrator, part of your job is to improve public and tourist perception of your town—but how do you change the...

Strength outside the spotlight—7 must-have qualities for PR leaders

Strength outside the spotlight—7 must-have qualities for PR leaders

Since our society tends to turn strong leaders into celebrities, many leaders are well-known outside of their industry. For example, Richard Branson is one of the most well-known and respected leaders in the airline industry and is celebrated as perhaps the greatest...

How to recover your brand reputation after an ugly lawsuit

How to recover your brand reputation after an ugly lawsuit

Any type of lawsuit is going to be bad for your company. Even if the lawsuit is completely unfounded, you’ll have to spend time, money, and other resources preparing a defense for yourself—and your brand reputation may be impacted, even if you’re found not guilty of...

Is guest blogging still a viable marketing strategy?

Is guest blogging still a viable marketing strategy?

When it comes to SEO, link building, and brand exposure, guest blogging has traditionally been one of the go-to strategies. But in 2019, when SEO rules are changing and many of the old methods of doing things are no longer valid, we pose the question: Does guest...

How social media makes PR strategy more influential

How social media makes PR strategy more influential

Social media has fundamentally and permanently altered the way in which businesses engage the public. As a communicative channel, it’s removed some of the barriers that once existed between brands and their customers. But it’s also increased the number of challenges...

How link building plays a role in building your reputation

How link building plays a role in building your reputation

It takes hard work to develop a brand reputation that matches your vision for how you want others to see you. Did you know that link building can play a significant role in building a positive brand reputation? Links build authority—authority builds your reputation...