Larry Alton

Larry Alton
Larry Alton is a freelance tech and computer writer
5 tips for taking your customer experience to the next level in 2024

5 tips for taking your customer experience to the next level in 2024

In today's fiercely competitive business world, providing an exceptional customer experience isn't just a differentiator; it's a requirement. Either your customer experience is an advantage or a detriment—there is nothing neutral about this key battleground.  Customer...

How PR and customer service connect—and how they benefit each other

How PR and customer service connect—and how they benefit each other

Customer service and public relations have a lot in common. They both shape people’s opinions about your business and can be intentionally leveraged to support your success. The difference is that customer service applies to your customer base and PR shapes the...

Why SEO is a necessary component of modern PR strategy

Why SEO is a necessary component of modern PR strategy

Search engine optimization and public relations are complementary strategies. Building your search visibility can help you achieve greater PR results, and greater PR results can help you rise in search engine rankings.  The question is, are these strategies merely...

7 strategic steps for optimizing PR during an M&A

7 strategic steps for optimizing PR during an M&A

In business, a merger and acquisition (M&A) is a common way for two companies to join forces in a mutually beneficial way. Typically, a larger company will acquire a smaller one to gain its business assets. The smaller company, in turn, views the transaction as a...

4 ways an outdated website can hurt your business

4 ways an outdated website can hurt your business

How old is your website’s design? Has it been five, 10 or 15 years since you’ve made an update? If your website is old, the design is probably outdated. At first, it might not seem like a big deal to have an outdated design. Many businesses have websites that haven’t...

7 steps to announce (and celebrate) the launch of a new website

7 steps to announce (and celebrate) the launch of a new website

Creating and launching a new website is an impressive milestone, and announcing it is a great PR opportunity. However, with so many potential angles and marketing strategies to use, it's natural to feel intimidated. What are the best ways to announce and celebrate the...

5 tips for finding and recruiting top-notch PR writers

5 tips for finding and recruiting top-notch PR writers

If you want to see better results in your PR and marketing campaigns, you need great copywriters to write compelling copy. Skilled writers who fit in with the rest of your organization will have an easier time collaborating in teams and producing materials that get...

How your paid ads can be part of your PR strategy

How your paid ads can be part of your PR strategy

When you think of your paid ad campaign, you probably perceive your ads as the fastest way to generate traffic to your website to get new leads and conversions. While this is true, there’s another side to paid ads that you may not have considered: paid ads can help...

8 social media skills you should master in 2023

8 social media skills you should master in 2023

Over the next few years, social media is only going to become more important. If you want to stay ahead of the curve, you need to start mastering some key skills now. In this article, we will discuss some of the most important social media skills that you should focus...

How to create a smoother onboarding process for new PR hires

How to create a smoother onboarding process for new PR hires

Hiring new employees is an exciting opportunity to flesh out your PR team, but the onboarding process can often slow things down. With a faster, more efficient, and more thorough onboarding process, you’ll be able to welcome your new employees better—and help them...

Why marketing and PR teams benefit from teambuilding events

Why marketing and PR teams benefit from teambuilding events

If you want to improve bonding and productivity within your marketing or PR team, you should consider using teambuilding events. But how exactly do teambuilding events work? Why are they so beneficial? And how can your business start using them to build camaraderie?...