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Larry Alton

Larry Alton
Larry Alton is a freelance tech and computer writer
Is brand loyalty dead? Here are 3 ways you can resurrect it.

Is brand loyalty dead? Here are 3 ways you can resurrect it.

It used to be that companies enjoyed customers for life—even in competitive industries with lots of others offering similar products. But this is no longer true. Today’s customers are much more likely to jump from brand to brand, which creates quite the conundrum for...

The role of humanization in successful PR campaigns

The role of humanization in successful PR campaigns

One of a business’s biggest hurdles is “relatability.” In order for people to connect with your brand, they have to understand it and see it as human. Fortunately, you should be able to humanize your company through strategic PR and marketing. Humanizing your brand to...

The importance of a good first impression in personal branding

The importance of a good first impression in personal branding

When building a personal brand, there are multiple ways of looking at things. First off, there’s the top-down view where you create big-picture branding strategies about how you want to be viewed by your industry. But what’s even more important is the micro-level...

External PR consultants bring key field knowledge

External PR consultants bring key field knowledge

By Larry Alton, Freelance Writer There’s more than one way to take on corporate PR. You can build an internal team, hire external consultants, or combine the two. In many cases, companies think it’s a good idea to stick with internal staff—after all, who understands...