Although you naturally hope that people will assess your company based on its excellent products and services, at first they’re more likely to focus on your appearance alone. It can take only a few seconds to create a first impression that’s less than sterling, and...
When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful. Hype can be defined simply as interest in your event, with greater hype...
Good marketing is all about communication, and Millennials, many of whom are now approaching their 40s, have raised the bar for companies—research shows that today there’s a “strong and growing consumer desire for personalized expertise.” In other words, customers...
When you see a new post on your company’s social media page, can you tell which of your employees was responsible for writing it? On the surface, this doesn’t seem important. After all, as long as the message reaches your target audience and doesn’t harm your brand’s...
If you plan on managing a rental property (or more than one), you should know that your reputation matters. How you’re perceived, both by your current tenants and your prospective ones, could impact your stream of revenue and how you’re able to grow your business in...
Public relations is one of the best overall strategies you can incorporate into your business. It can help you improve your reputation, get ahead of bad news and scandals, and maintain a relationship with the media and your customer base alike. But most importantly,...
It used to be that companies enjoyed customers for life—even in competitive industries with lots of others offering similar products. But this is no longer true. Today’s customers are much more likely to jump from brand to brand, which creates quite the conundrum for...
One of a business’s biggest hurdles is “relatability.” In order for people to connect with your brand, they have to understand it and see it as human. Fortunately, you should be able to humanize your company through strategic PR and marketing. Humanizing your brand to...
When building a personal brand, there are multiple ways of looking at things. First off, there’s the top-down view where you create big-picture branding strategies about how you want to be viewed by your industry. But what’s even more important is the micro-level...
By Larry Alton, Freelance Writer There’s more than one way to take on corporate PR. You can build an internal team, hire external consultants, or combine the two. In many cases, companies think it’s a good idea to stick with internal staff—after all, who understands...