If you plan on managing a rental property (or more than one), you should know that your reputation matters. How you’re perceived, both by your current tenants and your prospective ones, could impact your stream of revenue and how you’re able to grow your business in...
The 6 types of traffic good PR can bring you
Public relations is one of the best overall strategies you can incorporate into your business. It can help you improve your reputation, get ahead of bad news and scandals, and maintain a relationship with the media and your customer base alike. But most importantly,...
Is brand loyalty dead? Here are 3 ways you can resurrect it.
It used to be that companies enjoyed customers for life—even in competitive industries with lots of others offering similar products. But this is no longer true. Today’s customers are much more likely to jump from brand to brand, which creates quite the conundrum for...
The role of humanization in successful PR campaigns
One of a business’s biggest hurdles is “relatability.” In order for people to connect with your brand, they have to understand it and see it as human. Fortunately, you should be able to humanize your company through strategic PR and marketing. Humanizing your brand to...
The importance of a good first impression in personal branding
When building a personal brand, there are multiple ways of looking at things. First off, there’s the top-down view where you create big-picture branding strategies about how you want to be viewed by your industry. But what’s even more important is the micro-level...
External PR consultants bring key field knowledge
By Larry Alton, Freelance Writer There’s more than one way to take on corporate PR. You can build an internal team, hire external consultants, or combine the two. In many cases, companies think it’s a good idea to stick with internal staff—after all, who understands...