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Larry Alton

Larry Alton
Larry Alton is a freelance tech and computer writer
Civic PR—4 ways to improve PR for your city 

Civic PR—4 ways to improve PR for your city 

Public relations is a term often associated with businesses or corporations trying to improve their image. However, it also applies to cities. As a city administrator, part of your job is to improve public and tourist perception of your town—but how do you change the...

Strength outside the spotlight—7 must-have qualities for PR leaders

Strength outside the spotlight—7 must-have qualities for PR leaders

Since our society tends to turn strong leaders into celebrities, many leaders are well-known outside of their industry. For example, Richard Branson is one of the most well-known and respected leaders in the airline industry and is celebrated as perhaps the greatest...

How to recover your brand reputation after an ugly lawsuit

How to recover your brand reputation after an ugly lawsuit

Any type of lawsuit is going to be bad for your company. Even if the lawsuit is completely unfounded, you’ll have to spend time, money, and other resources preparing a defense for yourself—and your brand reputation may be impacted, even if you’re found not guilty of...

Is guest blogging still a viable marketing strategy?

Is guest blogging still a viable marketing strategy?

When it comes to SEO, link building, and brand exposure, guest blogging has traditionally been one of the go-to strategies. But in 2019, when SEO rules are changing and many of the old methods of doing things are no longer valid, we pose the question: Does guest...

How social media makes PR strategy more influential

How social media makes PR strategy more influential

Social media has fundamentally and permanently altered the way in which businesses engage the public. As a communicative channel, it’s removed some of the barriers that once existed between brands and their customers. But it’s also increased the number of challenges...

How link building plays a role in building your reputation

How link building plays a role in building your reputation

It takes hard work to develop a brand reputation that matches your vision for how you want others to see you. Did you know that link building can play a significant role in building a positive brand reputation? Links build authority—authority builds your reputation...

First impression PR session—4 tips for looking better at events

First impression PR session—4 tips for looking better at events

Although you naturally hope that people will assess your company based on its excellent products and services, at first they’re more likely to focus on your appearance alone. It can take only a few seconds to create a first impression that’s less than sterling, and...

7 actionable ways to build hype for your brand’s next event

7 actionable ways to build hype for your brand’s next event

When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful. Hype can be defined simply as interest in your event, with greater hype...

Segmentation vs. personalization—can your marketing use both?

Segmentation vs. personalization—can your marketing use both?

Good marketing is all about communication, and Millennials, many of whom are now approaching their 40s, have raised the bar for companies—research shows that today there’s a “strong and growing consumer desire for personalized expertise.” In other words, customers...

How to ensure your employees properly represent your brand

How to ensure your employees properly represent your brand

When you see a new post on your company’s social media page, can you tell which of your employees was responsible for writing it? On the surface, this doesn’t seem important. After all, as long as the message reaches your target audience and doesn’t harm your brand’s...

Real estate PR—how to improve your reputation as a landlord

Real estate PR—how to improve your reputation as a landlord

If you plan on managing a rental property (or more than one), you should know that your reputation matters. How you’re perceived, both by your current tenants and your prospective ones, could impact your stream of revenue and how you’re able to grow your business in...

The 6 types of traffic good PR can bring you

The 6 types of traffic good PR can bring you

Public relations is one of the best overall strategies you can incorporate into your business. It can help you improve your reputation, get ahead of bad news and scandals, and maintain a relationship with the media and your customer base alike. But most importantly,...