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Larry Alton

Larry Alton
Larry Alton is a freelance tech and computer writer
3 reasons corporate accountants belong in PR strategizing

3 reasons corporate accountants belong in PR strategizing

When developing a business’ marketing and PR campaigns, it’s often wise to involve team members who may not necessarily belong to marketing or PR departments. Sometimes, however, business owners and managers overlook certain team members who could contribute valuable...

PR positioning: 5 ways to appeal to the disability market

PR positioning: 5 ways to appeal to the disability market

About one in five people in the U.S. have a disability. Companies can do well if they target their marketing and public relations efforts to this growing market. Some ways to do this are highlighted below, and there are options to improve and enhance your public...

5 ways to leverage LinkedIn as an effective PR tool

5 ways to leverage LinkedIn as an effective PR tool

When you think about different PR tools and platforms, LinkedIn probably isn’t the first one that comes to mind. But over the past year, it’s quickly transformed into one of the best vehicles for promoting your brand and engaging your audience. Learn how to use it...

How customer experience affects your brand reputation

How customer experience affects your brand reputation

As a brand, your reputation is everything. If your brand is known for being consistently helpful, honest, and fair, you’re going to earn far more customers—and keep the ones you have. Most brands attempt to build their reputation through marketing and advertising...

4 ways to bring your team together for a united PR front

4 ways to bring your team together for a united PR front

Good PR doesn’t happen by accident—it’s an outflow of a cohesive and united team. Thus if you want your PR and marketing to be consistent and on-brand, it all starts with intentionally unifying your team around the right ideas. Do you know where to begin? There are a...

5 tips for running a 100% remote business after COVID

5 tips for running a 100% remote business after COVID

Millions of businesses have been forced to lock their office doors and transition to remote teams. And while this pandemic will eventually end, it’s possible that many of these businesses, including yours, will never return to the traditional office. Are you prepared...

6 ways to measure the results of a PR campaign

6 ways to measure the results of a PR campaign

PR is a tricky field. Hypothetically, PR campaigns are great ways to improve the public image and recognizability of your brand, but how can you tell whether they’re working? Some of the results of your campaign, such as heightened brand recognition in the general...

7 tips for optimizing your reputation with a client

7 tips for optimizing your reputation with a client

There are many marketing and PR strategies that can improve your brand reputation overall, given months of time to develop. But how can you improve your reputation with a single client? Improving your reputation with an individual client can have a variety of positive...

4 tips for outsourcing content without compromising on quality

4 tips for outsourcing content without compromising on quality

Content is king. You know this, yet you don’t have the resources to meet the demand for high-quality, engaging copy that satisfies your audience and moves them through the process from awareness to conversion. Could outsourcing be the answer? The benefits and...

How to address and correct a public misconception

How to address and correct a public misconception

Occasionally, your business will have to deal with a public misconception or misunderstanding. This could be about an incident or problem that negatively affects your reputation, or it could be something broader, like a point of confusion about your industry. As an...

COVID-19 reveals critical importance of succession planning to PR

COVID-19 reveals critical importance of succession planning to PR

Across the United States and around the globe, COVID-19 has revealed many businesses’ weaknesses, and not just in terms of economic stability or supply chain management. No, businesses are all living through a crash course in crisis management and communications, and...