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PR challenges for law firms in 2023—and best practices for overcoming them
Public relations is gradually taking center stage in the world of law firms, as they seek to stay ahead of the competition in this highly-saturated industry. And now in 2023, there are some challenges that are unique to the legal sector that firms must be aware of and...
Does sustainability still matter in a rough economy? It matters even more to consumers now—but they don’t know who to trust
We know that sustainability matters to both businesses and consumers, but has it become less important in today’s economy? New research from convenience retail and petroleum wholesale solutions provider PDI Technologies suggests that, for consumers, it matters even...
Dissecting the media pitch: Best practices to follow, and 5 examples to emulate
A major part of any PR strategy is pitching interesting stories to the right reporters. Without sending pitches, your story likely won’t get noticed, covered, or shared. It can be tricky, however, to write a media pitch that will pique a reporter’s interest in your...
Green branding 101: How to craft an eco-friendly PR strategy for 2023
Do you serve an audience that’s passionate about environmental conservation and sustainable business practices? Have you been working on transforming your organization into an eco-friendly brand to play your role in making the earth a better place? If so, it’s time...
Trust is AI’s elusive hurdle: Business leaders are excited, but everyone else is still skeptical—and it’s brands’ biggest AI challenge
Juggernaut wunderkind that it is, AI has permeated all business operations—marketing and communications certainly among them—and become a big priority for brand and company digital investments and education over the course of just a few months. Top-level execs...
5 ways PR can step up its service level—and boost the bottom line—through client collaboration
With more and more PR agencies cropping up, it can prove hard for agencies to protect their competitive edge and improve their bottom line. Yesterday’s strategies are becoming obsolete almost overnight, increasing the pressure on PR leaders to come up with new...
10 essential elements of a hard-hitting press releases
Press releases are a powerful element of your event marketing strategy and play a vital role in boosting the reputation, credibility, and visibility of your brand. But making an impact with a press release requires more than just the basics. Crafting a punchy,...
Unlocking the power of the Asian market: Data and strategies for effective engagement
In the spirit of AAPI (Asian American and Pacific Islander) month, brands and media companies have a unique opportunity to tap into the vast potential of the Asian and Asian American market. According to Pew Research, Asian Americans are the fastest-growing racial or...
Brands in Motion: Engaging employees is key to overcoming ‘green fatigue’—companies must make sustainability commitments real to ignite change
It’s not only consumers who don’t truly trust brands’ and business’s sustainability claims and commitments; there’s also much skepticism among employees about their own company’s eco-pledges and overall impact, new research from WE Communications reveals. The comms...
4 ways you can use content marketing to build brand loyalty
Content has become the holy grail, with over 82 percent of marketing managers actively investing in content marketing strategies. No matter the niche or size of your business, your target audience is much more likely to trust in your brand if you churn out meaningful...
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Conen Morgan Funeral Plans Announced
Services to take place Tuesday, June 6 at the Martin Marietta Center for the Performing Arts RALEIGH, N.C. (June 1, 2023) Funeral plans for Conen Morgan, a well-known political consultant, have been announced. The Celebration of Life will be held Tuesday, June 6 at...
Melius Communication Opens to Serve the Americas
New Firm Provides Communication Services to Clients with Regional and Multinational Interests MIAMI, FL USA (MAY 23, 2023) – Melius Communications today announced its formal opening as a new communication agency serving clients with business interests in North,...
The Valentine Selects Padilla as its Digital Partner
Agency’s digital & creative expertise, strategic approach, and “hometown” passion set it apart RICHMOND, VIRGINIA (June 1, 2023) – Following a highly competitive search, The Valentine – a premier local history and culture museum based in Richmond, Virginia – has...