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Semantic search vs. keyword search: Which is better for your SEO?
Wondering about the relative merits of semantic search vs keyword search? When it comes to optimizing your SEO strategy, it’s vital to be aware of how these two processes work. Understanding how search engines negotiate today’s online environment is the key to...
AI efficiency isn’t the end goal for data modernization: Senior data and tech leaders say better decision-making is the primary aim
Many brands and businesses are putting all their eggs in the AI-mastery basket, thinking once their skillsets are firmed up and data quality and productivity improve, then all the promises of AI will be revealed and everything else will fall into place. Well, it sure...
6 tips for mastering product ranking for maximum conversion impact
Did you know that, on average, a customer doesn’t interact with search results in two out of every three searches? It doesn’t even matter what segment or product you’re offering if the results are consistent throughout. This can lead to potential missed sales and...
Optimizing remote work: 6 tips and best tools for effective operations
Transitioning to remote work continues to be challenging for every industry that continues to do so. It has been daunting for businesses to create a collaborative culture amongst their teams considering the lack of physical proximity and a workplace environment. ...
Blockchain buzz: Crafting effective media strategies in the age of digital currencies
The advent of blockchain technology has introduced a new dynamic to the field of public relations, offering professionals innovative tools to enhance their media strategies. With the capability to execute transparent and secure transactions, blockchain is rapidly...
6 ways local PR strategies can help home service providers
As an owner of a home services provider business, you may believe that your company doesn’t need a PR strategy. However, public relations strategies play an important part in any business, regardless of size or industry. PR strategies can help businesses expand their...
Navigating the shift to health-centric food branding in PR strategies
The march towards health-centric eating habits has upended traditional food branding, injecting new vitality into public relations strategies. Brands find themselves at a crossroads where mere taste and convenience no longer reign supreme. Brands like Home Chef,...
The power of personalization: How to tailor lead generation campaigns
In today's digital age, personalization has become a critical component of successful marketing strategies. This is especially true when it comes to lead generation campaigns. Generic, one-size-fits-all approaches are no longer effective in capturing the attention and...
Website redirection techniques: A comprehensive guide
Website redirection is a technique used to make a web page available under more than one URL address. It is a crucial aspect of user experience and search engine optimization (SEO). Website redirection sites such as SiteDetour are used for various reasons, such as...
Sustainability mandate intensifies for US brands: Consumers are severing relationships with those that aren’t prioritizing eco-practices
Brands and businesses that assume sustainability is just a “best case scenario” for consumers, but not a significant factor in purchasing, are not paying enough attention—consumers have been clear about the importance of green practices for the brands they choose to...
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Golin Hires Rowena Bergman as Head of Data & Analytics for Golin Health U.S.
Bergman to join Golin’s global award-winning analytics team and lead Golin Health’s data, insights and measurement offering NEW YORK (April 23, 2024) – Interpublic Group (NYSE: IPG) agency Golin announced today the appointment of Rowena Bergman to executive vice...
Firehouse Subs Engages New Ecosystem of Agencies to Help Fuel Brand Growth with Orchard as Lead Creative Agency
A Key Investment by Firehouse Subs, the New, Six-Agency Team Also Includes PHD, Quality Meats, 500 Degrees, Jones Knowles Ritchie and ICR JACKSONVILLE, Fla. (April 23, 2024): Following a competitive agency review, Firehouse Subs®, the firefighter-founded specialty...
Gateway Group Celebrates 25ᵗʰ Anniversary with Return of its Annual Conference and Launch of New Service Offerings
2024 Conference in San Francisco on September 4th and 5th to Showcase 100+ Leading Companies from a Range of Industries Presenting to 300+ Institutional Investors and Analysts Expanded Services Include Corporate and Investor Website Design & Development, Social...