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Taking the pulse of generative AI in its first year: New research explores GAI traffic, most used tools, and a notable decline in consumer usage
It’s staggering to think about how profoundly the business world has changed in the last 12 months, since we were introduced to ChatGPT, the firebrand bot that started the revolution. In that time, business priorities, strategies and cultures have been upended around...
Crafting an effective CTA button: 9 best practices—and 9 great examples
CTA buttons are one of the most important elements of a landing page. They lead directly to an action, and as such, they directly influence conversion rates. Poorly designed CTA buttons are less likely to see clicks. Well-thought-out CTA buttons, especially those...
2024 content creation trends: 5 predictions to help brands craft the content of tomorrow
The Creator Economy is booming, and PR pros, communicators and the brands they represent are among the big beneficiaries of this wealth of talent. After another huge year, what can content creators—and the brands and firms that engage them—expect to lead content...
An important PR reality: By the time you pitch a news story, it’s old news—7 things about PR I don’t agree with
During my long PR career, I was called a maverick because I often disagreed with my colleagues’ widely accepted PR principles, and when we came to a fork in the road, I took the one less used. Here are some beliefs that set me apart from the clan: 1. Don’t pitch...
Innovation complications: As crucial as it is now, only 1 in 5 companies meet their goals—here’s what the most innovative are doing right
With the remaking of the business world now in progress as AI’s possibilities continue to unfold, now is the time for out-of-the-box thinking to be driving company initiatives. Innovation has always been a top priority, but brands and businesses need it today more...
9 tips for creating a successful sales enablement content strategy
Sales enablement content is incredibly vital for businesses today. It provides a smarter approach to dealing with potential buyers. In addition, this content plays an essential role in bridging the gap between sales and marketing. So, how do you create a successful...
The evolution of B2B marketing in the digital age—and how PR boosts it
The digital era has reshaped the dynamics of business communication, marketing, and relationship-building. As you venture deeper into B2B marketing, it becomes clear that the traditional playbook has evolved. No longer can old-school tactics solely captivate and...
Effective PR strategies in post-flood crisis management
In the wake of a flood, organizations face the dual challenge of managing the immediate fallout and communicating effectively with their stakeholders. The role of PR becomes crucial in shaping the narrative, addressing concerns, and rebuilding trust. This article...
New USC Annenberg report explores the trials and triumphs the comms industry will face on its journey into the uncertain world of AI
Still in its “wild west” phase, it’s hard to say how profoundly AI will impact the future of PR. We’re getting an idea of what we want it to do, but that’s based on where the wunderkind tech is right now as we hit the homestretch for the blurry year of 2023. As a...
The role of SEO in lead generation: Best practices and tips
Search engine optimization (SEO) is the practice of enhancing a website's visibility on search engines like Google, Bing, and Yahoo. It involves various strategies and techniques to rank higher in organic search results, ultimately driving more traffic to a website....
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ICR Launches Blue Engine to Redefine Creative Consumer Communications
NEW YORK--November 30, 2023: In the dynamic world of creative communications, a new force has emerged – Blue Engine. Formed through the strategic union of the consumer lifestyle practice at ICR and leading consumer communications agency Bullfrog + Baum, Blue Engine...
Kite Hill PR Opens Tech for Good Applications for January 2024 Program
Award-winning agency initiative aims to amplify purpose-driven tech companies across all categories through pro-bono PR program New York, NY – December 4, 2023 – Kite Hill PR, a woman-owned, award-winning, agile tech PR and B2B communications agency, today announced...
The University of Liverpool appoints The PHA Group
Manchester, UK – 04 December 2023: The University of Liverpool has appointed leading independent PR and digital agency The PHA Group, to support with the launch of its UK Shared Prosperity Fund (UKSPF) project, Horizons. Horizons is a partnership between the...