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Crisis Comms & Media Monitoring

8 ways media monitoring enhances your PR strategy

8 ways media monitoring enhances your PR strategy

In a hyperconnected world, much of the face of public relations has changed. It is a matter of knowing an audience, gauging public opinion, and quickly reacting to any happenings. At this point, the monitoring of media results is indispensable to any public relations...

PR Tech & AI

6 emerging PR technologies and their impact on industry practices

6 emerging PR technologies and their impact on industry practices

Gone are the days when public relations meant writing a press release, sending it to your media list, and waiting for coverage to roll in. Technically, those days aren’t gone yet, but they don’t have the same impact as they used to. In 2025, PR is faster, smarter, and...

Content & Media Relations

How to market your coding projects like a pro

How to market your coding projects like a pro

You’ve built something amazing, a web app, an open-source tool, or a slick coding utility. But no matter how good your project is, it won’t gain traction unless people know it exists. That’s where marketing comes in. And no, you don’t need a marketing degree to do it...