Want innovation? Unleash your intrapreneurs—new agency research examines current attitudes and priorities of U.S. leaders
Padilla fielded a survey in the latter half of 2024 designed to get at the current attitudes and priorities of U.S. leaders. You can download the C-suite Perspectives report here. The TL/DR version is that inflation and economic volatility remain top concerns;...
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Crisis Comms & Media Monitoring
Social listening 2.0: 5 ways AI is revolutionizing media monitoring
The vast expanse of social media platforms has transformed how brands interact with consumers. With billions of daily interactions, understanding and analyzing these conversations is crucial. Enter Social listening 2.0, where artificial intelligence (AI) has...
The role of PR in managing public response to rideshare or business-related car injuries
When a car accident occurs in a public setting, the way it is handled can significantly impact an organization's reputation, public trust, and legal exposure. Whether it involves a corporate vehicle, a high-profile individual, or a transportation service, public...
Crisis collateral: Wells Fargo, Lehman Brothers & other failed financial PR campaigns
Financial public relations (PR) is an integral part of the strategy for any organization operating within the financial sector. Whether it’s a bank, investment firm, insurance company, or fintech startup, the way financial institutions communicate with the public,...
PR Tech & AI
6 ways AI is reshaping the future of remote work
What if AI could handle 80% of your daily tasks? AI is changing how remote work happens. It’s making business operations faster, smarter, and easier. With tools like virtual assistants and automation, teams can work more efficiently from anywhere. Over 51% of remote...
The rise of AI-powered apps: A guide for businesses in 2025
Today’s technology cannot be imagined without artificial intelligence. AI is regarded as the backbone of technological innovation, and its incredible applications have infiltrated almost every industry. In 2025, businesses will have a plethora of benefits from...
Social listening 2.0: 5 ways AI is revolutionizing media monitoring
The vast expanse of social media platforms has transformed how brands interact with consumers. With billions of daily interactions, understanding and analyzing these conversations is crucial. Enter Social listening 2.0, where artificial intelligence (AI) has...
Content & Media Relations
Hoxton, Four Seasons & Hotel Indigo: Hospitality PR campaigns that worked—and what they did right
Travel public relations (PR) in the hospitality industry is essential for generating buzz, building trust, and fostering lasting relationships with customers. For hotels, a successful PR campaign can make the difference between standing out in a crowded market and...
8 ways AI-powered PR is changing B2B communications strategies
AI-powered PR is assisting businesses in tracking brand mentions, predicting media trends and creating engaging content. Whether you are writing a press release or finding the best journalists to pitch a story, AI is making PR smarter, faster and more effective. In...
The ultimate guide to AI video generators: 12 myths vs. facts
In today’s fast-paced digital world, video content is king. Whether you’re a content creator, marketer, or entrepreneur, producing high-quality videos quickly can be challenging. This is where a free AI video generator comes in, offering an effortless way to create...