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The evolving role of influencer marketing agencies in the age of AI and automation
Artificial Intelligence and automation are transforming every industry, and influencer marketing is no exception. Influencer marketing agencies, traditionally known for their hands-on approach to selecting influencers, managing campaigns, and tracking results, are now...
5 trends to watch in content marketing and SEO for e-commerce websites
SEO is dead in 2024. Have you read it somewhere before? You must have! Many people believe this. Because SEO has become more difficult than ever. It is no longer just pleasing the search engines and getting higher positions. The rules have changed, the trends have...
Developing an Etsy-like marketplace: 7 key challenges and how to overcome them
The vast success of sites like Etsy further encouraged many entrepreneurs to seek opportunities in building an e-commerce marketplace like Etsy. Always on the rise, there are avenues for those that would want to approach demand for craftsman, vintage, and unique...
Why cybersecurity PR is critical for building long-term credibility
In the fast-moving world of cybersecurity, where new threats emerge daily, companies must be more than just reactive to breaches—they must also build credibility and trust with consumers, employees, and the public at large. The key to achieving this lies in effective...
The art of website copywriting: 6 tips for crafting compelling content
How do you create content that truly resonates with your audience? It’s true that what you say matters big time. But there’s another aspect you should consider — and that’s how you say it. Let’s not forget about shrinking attention spans and all the digital...
From hype to trust: The evolution of crypto marketing in a maturing industry
The marketing landscape for blockchain and cryptocurrency projects has shifted dramatically since 2021's bull market peak. Gone are the days of meme-driven hype cycles and FOMO-based promotions. Today's successful crypto marketing strategies prioritize education,...
5 best practices for implementing digital solutions in your PR workflow
With digital transformation strategies becoming the new normal in almost all industries, businesses across the world are adopting digital solutions to upgrade their processes and communication. PR is no different. After all, embracing digital technology is slowly but...
The future of media relations: Engaging with decentralized media and new audiences
Public relations has always had a challenge managing the dizzying pace of the news cycle. However, viral social media news's explosive nature and subsequent reactions added a whole new element for PR professionals to navigate. Now that we’ve mastered traditional...
Building trust through transparency: The success of the 2020 Microsoft cybersecurity PR campaign
As cyber threats grow more sophisticated, it becomes increasingly important for brands in the technology space to demonstrate their commitment to cybersecurity. However, protecting consumer data is not enough. In today's world, brands must also build consumer trust by...
The role of social media in shaping modern public relations strategies
The role of social media in public relations has changed the way PR professionals interact with audiences, manage reputations, and form connections in the digital age. Those days are long gone when the only ways to communicate were through media events and press...
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Golin Appoints Alexandra Ladas to Accelerate AI Integration
Seasoned communications leader to incorporate AI technology and best practices across public relations programs and client partnerships CHICAGO (January 16, 2025) – Interpublic Group (NYSE: IPG) agency Golin today announced the appointment of Alexandra Ladas to...
Employers Say They’re Effectively Communicating Company Goals; Nearly 80% of Employees Don’t Know What They’re Working Towards
According to Slingshot’s 2024 Digital Work Trends Report, More Than Half of Employees Say That Increased Transparency Around Company Goals Would Make Them More Productive CRANBURY, NJ (January 16, 2025) – Slingshot, the work management platform from software company...
The Broker Club partners with Global Agency Moonlight IQ
16 January 2025, London – The Broker Club has announced its partnership with Moonlight IQ, the specialist financial and technology marketing and communications agency, to enhance its marketing and media relations strategy this year. The collaboration marks an...