How PR and marketing are evolving in a digital-first era

How PR and marketing are evolving in a digital-first era

The PR and marketing world has undergone a seismic shift over the past decade. What once centered on press releases, media outreach, and article impressions has transformed into a complex web of digital storytelling\, real-time engagement, and data-driven strategy....

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Crisis Comms & Media Monitoring

8 ways media monitoring enhances your PR strategy

8 ways media monitoring enhances your PR strategy

In a hyperconnected world, much of the face of public relations has changed. It is a matter of knowing an audience, gauging public opinion, and quickly reacting to any happenings. At this point, the monitoring of media results is indispensable to any public relations...

PR Tech & AI

6 emerging PR technologies and their impact on industry practices

6 emerging PR technologies and their impact on industry practices

Gone are the days when public relations meant writing a press release, sending it to your media list, and waiting for coverage to roll in. Technically, those days aren’t gone yet, but they don’t have the same impact as they used to. In 2025, PR is faster, smarter, and...

Content & Media Relations

Move over ChatGPT—AI super agents are here to run your business

Move over ChatGPT—AI super agents are here to run your business

You hear so much about artificial intelligence now; hundreds of new AI tools are launched every day. But have you heard about AI super agents? This emerging concept is generating considerable buzz, hinting at a future beyond current AI capabilities. Tech leaders like...